Content Specialist

As a person you are passionate about people, business, IKEA s purpose and continuously driving better performance. You are energized by increasing customer value, driving business growth and contributing to overall success and results through people as well as motivated by leading and developing people.
For this role we believe formal qualifications in Marketing or equivalent with minimum 5 years of experience in Digital and Social Media Marketing, content creation and copy writing or similar experience in driving output within set scope and following up results.
Broad knowledge of the Marketing creative and production process
Broad knowledge of Life at Home and Home Furnishing
Deep knowledge concerning the relation between content writing and creative development
Deep knowledge of dynamic content creation
Deep knowledge of graphic copy writing
Motivated by increasing customer value, and thinking customer first
Energized by contributing to overall success and results through collaboration
Passionate about understanding the behaviours of the many people, the local Life at Home and current Home Furnishing trends
Strong creative writing and editing skills
Strong digital content creation skills
Your responsibilities
To execute high quality and relevant content for the owned digital channels, in order to improve search engine relevance, strengthen the IKEA brand as well as increase on line visits, engagement and conversions.
Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
Manage the process of creating Marketing content for owned + paid digital channels, ensuring that communication meets the brief and is consistent with tone of voice and brand identity
Plan and execute the content strategy across multiple platforms along with the creative agency
Responsible to review content ideas, manage content calendars and publish content across owned + paid digital channels
Collaborate with the local marketing and customer engagement teams to develop local content solutions for the common online and CRM customer offerings
Support copy-writing and editorial needs for Marketing to deliver Marketing Communication plan
Measure performance of content (with performance leader) to optimize and improve KPIs
Actively cooperate with all key stakeholders within commercial and beyond to secure
integration, common focus and maximize impact
Contribute to the integrated multichannel executions/output of the marketing team in order to contribute to the business goals
Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
Support all initiatives within and outside commercial included in the agreed communication plan