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Premium Employer

Infosys

Compare

3.6

based on 39.4k Reviews

2611 Infosys Jobs

Adobe Analyst

Infosys Limited

3.6

based on 39.4k Reviews

5-7 years

Bangalore / Bengaluru

1 vacancy

Adobe Analyst

Infosys

posted 17d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Adobe UI and UX User Experience Design Illustrator User Interface Designing

+ 16 more

Job Description

Job Title
Adobe Analyst

Responsibilities
Oversee complex data collection, defining requirements, optimizing the web analytics framework, and ensuring data quality/governance

Responsible for analytics engineering and web data infrastructure, applying data best practices and continuous integration to the analytics code base

Manage data-driven insights and ideas to support decision making, development efforts, funnel optimizations, marketing campaigns, and overall site optimization

Stay aligned with company-wide objectives and ensure the analytics roadmap supports these objectives

Coach, mentor, and train team on web analytics best practices, providing technical expertise where needed

Be accountable to the health of the digital commerce sales funnel and proactively investigate any anomalies

Establish and maintain strong relationships with key stakeholders in eCommerce, eProcurement, U/X, SEO, Demand Generation, Sales, and Leadership to drive actionable insights

Oversee Adobe Analytics reporting to support functional teams across the organization

Conduct deep analysis on customer pathing and conversions to optimize the site experience

Evaluate the contribution of marketing channels to overall site performance and support marketing integrations via Adobe Launch

Leverage session replay software to analyze optimization opportunities in partnership with UX/product teams

Automate regression testing and identify bugs in tracking

Stay informed on new analytics trends and raise enhancement suggestions to the team (privacy laws, cookie-less tracking, new software etc.)

Train others on how to leverage data and insights, promoting a culture of digital data literacy and empowered product owners

Run all scrum activities, including standups, sprint planning, grooming, and backlog management

Develop and maintain processes and oversee timely delivery of quality analytics requests

Present program progress to leadership, tracking timelines and communicating launches

Technical and Professional Requirements:
Bachelor’s degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline

Deep knowledge of website analytics and software with at least 2+ years of managing web analysts and data engineers.

Adobe Analytics and Adobe Suite Experience (Target, Marketo, Launch, AEM)

Strong communication skills and the ability to tell a story with data

Successful track record of providing strategic recommendations to optimize the digital customer experience (B2B experience is a plus)

Proficient Office 365 (Excel, PowerPoint, Teams, Outlook, etc.)

Experience working in an Agile environment and running Agile team ceremonies

Preferred Skills:

Domain->Retail->Retail - ALL
Technology->Digital Marketing->Adobe Test and Target
Technology->Adobe Analytics->Analytics Functional

Additional Responsibilities:
Master’s degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline

Decibel Insights (or other session replay), Qualtrics (or other site survey), OneTrust (or other cookie management software), Salesforce CRM Analytics (or other CRM)

GA4 and Google Tag Manager

Educational Requirements
Bachelor of Engineering

Service Line
Data & Analytics Unit

* Location of posting is subject to business requirements

Employment Type: Full Time, Permanent

Read full job description