Digital Marketing Executive

Job description

Designation Digital Marketing Executive

Job description

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. They will launch advertisements and create content to increase brand awareness. The candidate will have previous marketing experience and be able to monitor the company's social media presence.

Responsibilities

• Manage all aspects of Google Ad campaigns
• Develop and implement detailed paid advertising campaigns on YouTube.
• Gain insights into YouTube’s algorithm and viewer behaviors to design campaigns that effectively target
• Create and optimize ad campaigns and paid search landing pages
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Use Google Ads to drive a variety of online marketing campaigns
• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
• Manage and optimize display campaigns across multiple devices
• Develop PPC strategies to increase online visibility
• Managing accounts with bid budget
• Help identify target audiences and plan media campaigns.
• Google AdWords, Campaign, PPC, CPC, EPC.

Qualifications

• Bachelor's/Diploma degree in Marketing, Advertising or related field
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills