Associate/Senior Associate - Market Development & Growth (3-5 yrs)

Role Overview:

- We are seeking a bold, strategic thinker and executor to join our team as an Associate/Sr. Associate - Market Development and Growth in Bengaluru.

- This full-time, on-site role puts you at the heart of a transformative movement-scaling markets for products crafted by rural enterprises, including producer collectives and smallholder farmers across India.

- You will join the leadership team in identifying high-potential opportunities, forging market linkages, and driving national and global expansion, also help redefine the timber and wood industry by advancing bamboo-based solutions.

- Your work will directly support leadership in shaping sustainable, high-growth pathways for these producers and farmers, ensuring they gain access to larger commercial opportunities.

Role Responsibilities:

- Identify and engage potential clients, follow through on leads, and convert prospects into sales, ensuring growth.

- Work closely with leadership to develop and execute strategies for expanding into high-potential sectors such as hospitality and construction/wood and allied sector.

- Conduct market research to identify trends, customer preferences, and market gaps for bamboo-based products, providing insights to inform strategic decisions.

- Gather and analyze client feedback to refine products and better align with market needs, ensuring strong product-market fit.

- Collaborate with design and production teams to develop Minimum Viable Products (MVPs), test them with potential customers, and refine them based on feedback.

- Assist in creating compelling sales materials, proposals, and presentations tailored to customer needs.

- Represent the organization at trade shows and networking events to enhance brand visibility and industry influence.

- Track key performance metrics, including customer acquisition, retention, revenue growth, product usage, and market share, to drive data-driven decision-making.

Company Description

Industree Foundation is on a mission to transform rural livelihoods by building one of the world's largest smallholder bamboo plantation program. The bamboo program involves 10 Lakh women planting 6 crore saplings totalling 1,20,000 hectares of privately owned bamboo across India. With our work with bamboo, we aim to create resilient communities and foster prosperity.