Digital Marketing Executive

Preference :- Experience in the D2C Brand is Mandatory for the role

Role & responsibilities

1. Social Media Management:

• Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube).
• Create, schedule, and manage compelling content, including text, images, videos, and infographics.
• Monitor social media trends, audience behaviour, and competitive activities to refine strategies.
• Respond to comments, messages, and queries promptly to foster community engagement.

2. Brand Awareness & Building:

• Plan and execute campaigns that position Xtep India as a leading brand in the sportswear industry.
• Collaborate with creative teams to design impactful visual and written content that aligns with brand guidelines.
• Partner with influencers and bloggers to amplify the brands reach.
• Ensure consistent brand messaging across all digital platforms.

3. D2C Website Marketing:

• Develop strategies to drive organic and paid traffic to the D2C website.
• Optimize the website for SEO, including keyword research, meta tags, and on-page optimization.
• Execute email marketing campaigns to retain and engage customers.
• Monitor website analytics and make data-driven recommendations to improve conversion rates.

4. Performance Marketing:

• Plan, execute, and manage paid digital campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads to maximize ROI.
• Track and analyze campaign performance metrics, including reach, engagement, click-through rates, and conversions.

5. Content Marketing:

• Collaborate with content creators to produce blogs, videos, and other materials that resonate with the target audience.
• Ensure content aligns with SEO best practices to increase discoverability.

6. Analytics & Reporting:

• Monitor and report on key performance metrics across all digital channels.
• Provide insights and recommendations to improve future campaigns.
• Stay updated on industry trends, emerging platforms, and new digital tools.

7. Cross-Functional Collaboration:

• Work closely with the marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.

Preferred candidate profile

• Bachelors degree in marketing, Digital Media, Communications, or a related field.
• Proven experience in digital marketing, preferably in the retail or sportswear industry.
• Strong understanding of social media platforms, SEO, and performance marketing.
• Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling tools.
• Excellent communication, creative thinking, and problem-solving skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of the sportswear market and passion for fitness or sports is a plus.

Perks and benefits

• Opportunity to work with a globally recognised sportswear brand.
• Competitive salary and performance-based incentives.
• Professional growth and development opportunities.
• A collaborative and energetic work environment.