Assistant Vice President - Sales

Sales head- AVP, Sales

Job description
Role Summary:

The Sales Head will be responsible for developing and executing the sales strategy for our brands across all channels, including retail, e-commerce, and modern trade. This role involves creating a dynamic sales team, driving revenue growth, generating brand trials and enhancing MOM consumer repeat purchase in a competitive market.
Location

Goregaon with 5 day work from office.
Key Responsibilities:

Strategic Planning: Develop and implement a comprehensive sales strategy to achieve company sales targets and brand trials/ repeat as goals for healthy food products.

Team Leadership: Lead, mentor, and develop a high-performing sales team, fostering a culture of consumer focused excellence, accountability, and continuous improvement.

Channel Management: Oversee sales across all channels, including traditional retail, online platforms, and direct-to-consumer initiatives, ensuring alignment with overall company strategy.

Market Analysis: Conduct market research and analysis to identify trends, opportunities, and competitive landscape, adjusting strategies accordingly in least reaction time.

Relationship Building: Build and maintain strong relationships with key retailers, distributors, and partners to enhance brand visibility and drive sales and consumer feedback.

Performance Tracking: Set sales targets and KPIs, monitor performance, and prepare regular reports for senior management, providing insights and recommendations for improvement.

Product Knowledge: Stay informed about industry trends and healthy food innovations to effectively position products and address consumer needs.

Budget Management: Manage the sales budget, ensuring efficient allocation of resources to maximize ROI.

Collaboration: Work closely with marketing, product development, and supply chain teams to ensure alignment on product launches, promotions, and inventory management.

Please note that all senior leadership will have consumer centric KRA as well

Requirements Qualifications:

• 8+ years of experience in sales within the FMCG sector, with a strong focus on healthy food products (rice and beverages are preferred)
  
• Proven track record of achieving sales targets and driving revenue growth.
  
• Strong leadership skills with experience in managing and developing sales& distribution teams.
  
• Excellent communication, negotiation, and relationship management skills.
  
• Analytical mindset with the ability to interpret data and market insights to inform strategy.
  
• Proficiency in CRM software and sales analytics tools.
  Personal Attributes:
  
  • Passionate about healthy living and nutrition.
    
  • Results-oriented with a strategic mindset.
    
  • Adaptable and able to thrive in a 0-10 startup environment.
    
  • Strong problem-solving skills and a proactive approach to challenges.