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12 Indra Shakti Ventures Jobs
Content Writer / Developer - Intern
Indra Shakti Ventures
posted 3+ weeks ago
Job Role Insights
Key skills for the job
Job Description
- Develop and manage a content calendar thataligns with the marketing strategies and brand goals of both SWAH and Tithly.
- Write, edit, and produce expert-level contentacross various formats, including website copy, blogs, articles, and socialmedia posts, tailored to the unique worlds of specialty rice and non-alcoholicRTD beverages.
- Create compelling narratives and cohesivestories for our digital platforms that reflect the ethos and product offeringsof both brands.
- Craft engaging newsletters and press releasesthat effectively communicate our commitment to innovation, tradition, andsustainability.
- Maintain the highest standards of accuracy andquality in all content from concept to publication, ensuring brand voiceconsistency across all platforms.
- Lead content marketing efforts with innovativestrategies to maximize the reach and impact of both brands.
- Conduct thorough research to ensure theauthenticity and authority of the content, staying current with industry trendsand consumer insights in both the food and beverage sectors.
- Collaborate closely with the marketing teams tosupport campaigns and initiatives through targeted content creation.
- Monitor and analyse content performance metrics,utilising insights to refine strategies and enhance online visibility andengagement.
- Exceptional written and verbal English skills
- Multilingual abilities are welcomed, to resonatewith a diverse customer base.
- Strong knowledge and experience of SEO practicesin creating content that ranks well on search engines and with a track recordof increasing web visibility.
- Ability to research and verify information toensure content authenticity and reliability.
- Creative mindset with the ability togenerate innovative ideas that appeal to our target audience.
- Proficiency in leveraging new technology and AItools for content creation, optimization, and data analysis.
- Proficiency in leveraging new technology and AItools for content creation, optimization, and data analysis.
- Willingness to learn and grow professionally,with an openness to adopting new technologies and methodologies in contentdevelopment.
- Background in writing for FMCG sectors,particularly focusing on beverages (alcoholic/non-alcoholic) or specialty foodssuch as rice.
- Familiarity with content management systems anddigital content creation tools.
- Previous exposure to leveraging AI tools and newtechnologies for content creation and optimization
- Understanding of industry trends and consumerpreferences in the agri-food sector.
- Proven track record of crafting engaging contentthat drives audience engagement and brand visibility.
- The opportunity to represent pioneering brandswithin the specialty rice and RTD markets.
- Engage and educate a diverse community of foodand beverage enthusiasts through your creative content.
- Work in an environment passionate aboutinnovation, quality, and sustainability.
Employment Type: Full Time, Permanent
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