We are seeking a skilled Content Writer and Developer tohandle diverse content creation for both SWAH and Tithly. This role demandscrafting compelling, authoritative, and SEO-optimized content across multipleplatforms, including websites, blogs, social media, and marketing materials.The candidate will play a pivotal role in narrating our brands stories,enhancing digital presence, and engaging our audience effectively.
Key Responsibilities:
Develop and manage a content calendar thataligns with the marketing strategies and brand goals of both SWAH and Tithly.
Write, edit, and produce expert-level contentacross various formats, including website copy, blogs, articles, and socialmedia posts, tailored to the unique worlds of specialty rice and non-alcoholicRTD beverages.
Create compelling narratives and cohesivestories for our digital platforms that reflect the ethos and product offeringsof both brands.
Craft engaging newsletters and press releasesthat effectively communicate our commitment to innovation, tradition, andsustainability.
Maintain the highest standards of accuracy andquality in all content from concept to publication, ensuring brand voiceconsistency across all platforms.
Lead content marketing efforts with innovativestrategies to maximize the reach and impact of both brands.
Conduct thorough research to ensure theauthenticity and authority of the content, staying current with industry trendsand consumer insights in both the food and beverage sectors.
Collaborate closely with the marketing teams tosupport campaigns and initiatives through targeted content creation.
Monitor and analyse content performance metrics,utilising insights to refine strategies and enhance online visibility andengagement.
Skills andQualifications:
Exceptional written and verbal English skills
Multilingual abilities are welcomed, to resonatewith a diverse customer base.
Strong knowledge and experience of SEO practicesin creating content that ranks well on search engines and with a track recordof increasing web visibility.
Ability to research and verify information toensure content authenticity and reliability.
Creative mindset with the ability togenerate innovative ideas that appeal to our target audience.
Proficiency in leveraging new technology and AItools for content creation, optimization, and data analysis.
Proficiency in leveraging new technology and AItools for content creation, optimization, and data analysis.
Willingness to learn and grow professionally,with an openness to adopting new technologies and methodologies in contentdevelopment.
Preferred Experience:
Background in writing for FMCG sectors,particularly focusing on beverages (alcoholic/non-alcoholic) or specialty foodssuch as rice.
Familiarity with content management systems anddigital content creation tools.
Previous exposure to leveraging AI tools and newtechnologies for content creation and optimization
Understanding of industry trends and consumerpreferences in the agri-food sector.
Proven track record of crafting engaging contentthat drives audience engagement and brand visibility.
What We Offer:
The opportunity to represent pioneering brandswithin the specialty rice and RTD markets.
Engage and educate a diverse community of foodand beverage enthusiasts through your creative content.
Work in an environment passionate aboutinnovation, quality, and sustainability.