User Offline Campaign Operation Manager

Role & responsibilities

1. Mainly responsible for Offline activity planning and implementation of OPPO user operation business, focusing on improving user repurchase rate, activity participation rate, word-of-mouth rate and other indicators, including but not limited to brand new product launches, large-scale offline user activity experience activities, exhibitions, flash mobs, etc., need to provide planning creativity, formulate activity strategies, coordinate internal project teams and external agents, stores, etc., implement activity creativity and planning, offline execution and other links, and be responsible for the effect of the activity; business;

2. Continue to explore the user activity model and creativity of online and offline integration, iterate activity design and operation design, and help improve the offline store/online self-operated mall

3. As a business representative of user operation, participate in the update and refinement of activities during the project execution period during the company's large-scale new product launch, and be responsible for helping the daily operation of the retail department to ensure the best store sales and user satisfaction.

4. Responsible for consumer communication and selling point verification before the launch of new products, as well as the collection of consumer opinions and insights after the launch of new products.

5. Responsible for discovering online and offline problems and promoting them until they are finally resolved.

Preferred candidate profile

1. Bachelor's degree or above, graduated from advertising marketing, exhibition planning and other related majors, more than 5 years of online or offline event planning experience, love event processes, 3C, smart hardware industry experience is preferred

2. Have a certain understanding of the international and domestic 3C industry, can deeply understand the needs of users/customers/shopping guides, and pay attention to the latest gameplay of industry activities

3. Have excellent cross-departmental and cross-team collaborative communication skills, excellent project management, promotion, team building, strong cooperation and result-oriented awareness

4. Strong self-motivation, strong user-oriented spirit, and sufficient curiosity and enthusiasm for users, with comprehension and execution.