Digital Marketing Specialist

1. Develop and implement social media strategies to boost brand awareness, engagement, and follower base across platforms.
2. Create and curate compelling content (text, images, videos) that resonates with the audience and reflects brand identity.
3. Manage all social media channels and website postings.
4. Monitor trends, audience preferences, and competitor activities for growth opportunities.
5. Engage with followers, respond to comments/messages, and cultivate positive community relationships.
6. Plan and execute campaigns, contests, and promotions to drive engagement and meet marketing goals.
7. Collaborate with the marketing team to align social media efforts with overall strategies.
8. Analyze performance metrics and generate reports to track progress and insights.
9. Stay updated on emerging platforms, tools, and best practices for continual improvement.
10. Manage advertising campaigns, including budgeting and optimization.