Assistant manager or Deputy Manager Marketing

We are seeking highly motivated Marketing backgroound candidates Tier 2 and 3 colleges to join our dynamic marketing team. 1.New Product Categories -

• Market Research:
• Category Development:
• Category Positioning:
• Product Launch Strategy:

2. Loyalty Program for Influencers

• Program Development:
• Influencer Relationships:
• Engagement Tracking:
• Analytics & Reporting:

3. Packaging

• Packaging Strategy:
• Coordination with Designers:
• Consumer Feedback:
• Cost Management:

4. Marketing Activities

• Campaign Management:
• Budget Management:
• Cross-Channel Integration:
• KPIs and Analytics:

5. Marketing Tools

• Tool Selection:
• Tool Integration:
• Training:
• Data Management:

6. Portfolio Management Product Portfolio Analysis Portfolio Positioning Lifecycle

Management.

7. Content Designing Visual Content Creation Brand Guidelines Creative Direction Content Strategy Alignment Digital Marketing

• SEO & SEM: Develop strategies to drive organic and paid traffic to the website using SEO and search engine marketing tactics.
• Social Media Marketing: Manage campaigns across social platforms (Facebook, Instagram, LinkedIn, etc.) to engage target audiences.
• PPC Campaigns: Plan and execute pay-per-click advertising campaigns (e.g., Google Ads, Facebook Ads) to drive targeted traffic.
• Email Marketing: Implement email marketing campaigns to nurture leads and keep customers engaged.
• E-commerce Strategy: If applicable, optimize the website for sales, ensuring seamless online shopping experiences and product listings.
• Analytics & Reporting: Use website analytics tools (Google Analytics, etc.) to monitor user behavior and conversion rates, making necessary adjustments.

Summary of Key Skills & Traits

• Strong Communication: Effective collaboration with cross-functional teams.
• Analytical Thinking: Ability to interpret data to guide marketing decisions.
• Creativity: Designing engaging and innovative campaigns.
• Project Management: Handling multiple responsibilities simultaneously.
• Adaptability: Staying agile in a dynamic marketing environment.Role & responsibilities

Preferred candidate profile

Perks and benefits