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7 Inbound Mantra Jobs
Web Analytics Specialist
Inbound Mantra
posted 3+ weeks ago
Job Role Insights
Key skills for the job
Job Description
- Bachelor s degree in Computer Science or equivalent experience
- 3 years of web analytics and reporting experience
- Should know Google Analytics inside out. Knowledge of Adobe analytics, Heap, Piwik would be good too
- Data visualisation expert with proven body of work in Tableau / Google Data Studio
- Strong communication and presentation skills. Ability to say more with data. Ability to clearly communicate ideas and results to common people
- Strong analytic and technical thought process with the zeal to identify new analysis areas and opportunities for improvement
- Strong Data analysis skills with ability to work on large data sets, identify data anomalies, interpret findings, identify trends and generate insights
- Strong knowledge of current best practices and is always on the cutting-edge of all things analytics
- Familiarity with web development technologies to collect data points e.g. Data Layer
- AB tests and multivariate tests
- SEO and corresponding analytics
- James Bond of spreadsheets. Plus good SQL skills
- In depth working experience with Google Tag Manager
- Implement and update code for collecting and reporting on web activity
- Analyze inbound marketing campaigns, give feedback to client delivery teams and follow through on their implementation
- Analyze user behavior - patterns, trends and predict, the impact of changes
- Identify content opportunities to drive traffic and leads
- Quickly respond to ad-hoc analytic requests. Design and maintain adhoc report and analyses
- Develop web analytics dashboards
- Analyze data from distributed sources and prepare insightful reports based on the findings
- Provide training to inbound marketing colleagues
- Recommend new tools and drive agile projects to implement them
- Drive thought-leadership on web analytics to position Znbound as a leading analytics focused inbound marketing agency. Be the subject matter expert for internal teams and the community
- Recruit new budding analytics talent and coach them
- Lead SEO analytics and drive 100% automation for it
- Design, develop and execute multi-variate tests
- Team up with HubSpot teams to create new analytics dashboard
Employment Type: Full Time, Permanent
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