Web Analytics Specialist

In short, analytics can make or break inbound marketing.

Analytics plays a critical role in guiding inbound marketing consultants towards delivering success for their clients. If things are not working well, analytics can find the solution. If things are working just OK, analytics can fire things up. Analytics can create the much needed impact to help Znbound clients grow. It is like being the centre forward in a football team.

The web analytics specialist will work closely with fellow inbound marketing consulants to deliver on overall traffic goals, qualified lead numbers and campaign goals. This will require work across many functions of web analytics like set-up, monitoring, reporting, experimentation and continuous improvement including automation. It will also entail revisiting criteria to qualify traffic in terms of business and also hygiene factors such as bot activity, bounce rates and inaccurate tracking.

This is a CORE role at Znbound. You will have the following opportunity:-

Znbound is a leader in Inbound Marketing based in Gurgaon, Delhi NCR (India). With clients in India and the US, Znbound is demonstrating leadership in this high-growth emerging area. If you are keen to get an early start in an emerging field, this opportunity is for you. A 3 to 5 year experience in this field, will put you at par with a (conventional) business and marketing professional with 10 years experience. Actually, senior marketing professionals (the incumbents) stand little chance, if they do not change. And that is the opportunity for you. Because, you don t have to change. You were born (well almost) in a digital environment.