SuperK - Brand Marketing Lead (5-15 yrs)

SuperK Marketing Lead

About SuperK:

We are re-imagining how neighborhood retail in Bharat, the unorganized Kirana stores of today will transform into organized convenience retail chains over the next decade - we are driving this change.

SuperK is a well-funded early-stage startup offering a full-stack solution to empower small retail stores in Tier 2 and below towns. SuperK is rebranding existing small format retail stores and providing them with the benefits of procurement, tech systems, intelligence, and marketing at scale to create a chain of mini supermarkets. Some parallels can be drawn to how Oyo has transformed the small hotel industry, Medplus & Apollo have changed pharma retail and BigC & others have changed offline mobile buying.

What you will be doing:

As the Brand Marketing Lead, you will shape the brand's identity and drive growth through impactful initiatives. A key challenge will be improving customer awareness and perception of SuperK to reflect the best value we offer. This role focuses on enhancing brand perception, customer experience, and sales growth, particularly for the Gold Membership program. You will work closely with the Founders to develop and execute brand strategies that drive customer engagement.

Key Responsibilities

- Lead brand marketing strategy, messaging, content, and social media.

-Improve brand perception of SuperK and Gold Membership, resulting in strong organic growth in customers and sales.

- Conduct customer research to identify gaps in value proposition and communication, and build a continuous learning loop for the entire organization.

- Drive brand building through impactful storytelling and campaigns.

- Track brand analytics and KPIs to measure impact.

- Create and manage affiliate, content, and influencer strategies.

- Oversee ATL/BTL campaigns across geographies.

- Work with the Founders and the rest of the leadership team to iterate on the customer value proposition.