Social Media Marketing Executive

Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media (Twitter (X), Facebook (Meta Platforms) etc.)
Design and implement Social Media strategies along with creatives and content
Launch optimized online adverts through Google Adwords, Facebook (Meta Ads) etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Expert with planning and implementing paid campaigns with Facebook Ad Manager, Google AdWords/PPC, Google Shopping, etc.
Collaborate with designers to improve user experience
Maintain partnerships with media agencies and vendors.

Skills And Qualifications
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills

Report Creation.
To ensure timely ORM activity for the brand on the channels.
Person Specifications:
Qualifications - Bachelors and or any field majoring in marketing

Skills - Creativity , Accountable, Strategic planning, Excellent Communication, Analytical.