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HSBC Group
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194 HSBC Group Jobs
Vice President - Digital Acquisition and Performance Marketing
10-12 years
Mumbai
1 vacancy
Vice President - Digital Acquisition and Performance Marketing
HSBC Group
posted 6hr ago
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Flexible timing
Key skills for the job
Job Description
Some careers open more doors than others.
If you re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
This role will be part of Digital Marketing function and will be responsible to develop and execute customer focused Digital sales and marketing strategies for INM RBWM. Primarily responsible to drive user acquisition, engagement and retention on their Mobile app
Principal Responsibilities
- Acquisition: Lead the planning and execution of the Mobile digital strategy that includes development of end-to-end processes for user acquisition. Planning, launching and managing paid campaigns across various platforms like search, social, ASO, and other mobile networks to acquire users
- Portfolio: Drive sales target through sales funnel analysis, proposition, messaging and acquisition and accountable for digital sales and revenue targets for the accounts sourced digitally
- Optimize journey funnel through experiments and ensure to deliver against user acquisition and CPA targets
- Operations: Day to day operation management and growth of mobile campaigns by working closely with internal stakeholders across operations, call center and VCIP teams
- Data Analysis: Manage and monitor digital KPI and MIS and collaborate with local business stakeholders to track key metrics like app installs, active users, drop-offs, and conversion rates
- Content: Create engaging content along with marketing and proposition team to showcase app features/ benefits etc to drive growth
- Plan, build, test and launch best in class content, digital marketing and customer interaction plan
- Work closely with the Digital banking team to drive mobile adoption across different segment of customers
- Work with other members of Marketing globally and the business to inform and guide senior stakeholders
- Stay updated on mobile app market trends, competitor analysis, and emerging technologies
- Strategic thinking, stakeholder management agency management and ensuring seamless campaign execution
Requirements
- MBA from reputed business school with at least 10-12 years of overall digital marketing experience
- Detailed understanding of retail banking products and services
- Thorough understanding of the Mobile app marketing landscape in India including app store, ad networks and users acquisition strategies
- Keen, data driven, analytical person, with a test learn approach
- Should have an eye for detail and be able to derive conclusions from data as also adept at learning new things
- Ability to liase with media and creative agencies to get the campaigns rolling
- Prior experience in a product/ marketing role in a financial services category is preferred
Useful Link
Link to Careers Site: Click HERE
You ll achieve more at HSBC.
Employment Type: Full Time, Permanent
Read full job descriptionHSBC Group Interview Questions & Tips
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Top HSBC Group Vice President Digital Interview Questions
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What people at HSBC Group are saying
Vice President Digital salary at HSBC Group
reported by
2
employees
with 12-13
years exp.
₹36
L/yr - ₹46
L/yr
18%
less
than the average Vice President Digital Salary in India
View more details
What HSBC Group employees are saying about work life
based on 4.8k employees
Flexible timing
Monday to Friday
No travel
Day Shift
HSBC Group Benefits
Submitted by Company
Pay and benefits Flexible working Career development
Submitted by Employees
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