Digital Marketing Specialist

Key Responsibilities:

• Plan and execute digital marketing campaigns across platforms like Google Ads.
• Manage and optimize AdWords /SEM efforts to improve website visibility and traffic.
• Develop content strategies and collaborate with the creative team for ad designs, social media posts, and blogs.
• Monitor and analyze the performance of marketing campaigns using tools like Google Analytics.
• Maintain the company's social media presence and ensure consistent brand messaging.
• Manage email marketing campaigns and newsletters.
• Stay updated on the latest trends in digital marketing and bring innovative ideas to the team.

• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience

Requirements

• Experience in setting up and optimizing Google Adwords campaigns

• Strong analytical skills and data-driven thinking, to be able to dissect existing campaigns and present analytical proof

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate