Marketing Executive / Marketing Specialist

Role & responsibilities :

Strategic Marketing Coordination:

• Oversee creative, SEO, website projects, and end-to-end 360-degree marketing initiatives.
• Coordinate with external agencies to ensure high-quality and timely deliverables.

Digital Advertising & Lead Generation:

• Manage monthly ad budgets across Google and Meta Ads.
• Achieve lead generation targets while lowering the cost per lead.
• Improve ROAS by 10-15% through data-driven insights and strategic campaign optimization.

CRM & Sales Funnel Management:

• Optimize websites, landing pages, and sales funnels to enhance user experience and conversions.
• Manage CRMs to streamline lead tracking and sales coordination.
• Set up communication channels for efficient sales calling (e.g., WhatsApp, SMS campaigns, Truecaller verification).

Performance Analytics:

• Leverage data analytics to track KPIs, improve campaign performance, and bring in savings on ad spend.
• Deliver detailed MIS reporting and actionable insights to stakeholders.

Branding & Campaign Execution:

• Develop and manage social media calendars, driving an increase in organic traffic and brand awareness.
• Plan and execute branding campaigns with agency, including outdoor hoardings, newspaper ads, and PR events like exhibitions and conferences.(whenever required)

Cost Optimization, Market & Comp Analysis & Negotiation:

• Negotiate high-value contracts with suppliers and clients to improve marketing efficiency.
• Implement in-house campaigns to reduce dependency on external vendors, cutting costs significantly.
• Analyze the competitive landscape to adapt strategies and maintain a competitive edge.

Preferred candidate profile :

• Background in real estate or similar industries.
• Track record of optimizing ad spend and achieving significant cost savings.
• Familiarity with competitive analysis and trend-based strategy adjustment

Qualifications & Skills

• Proven 1-2 years experience in digital marketing, performance advertising, and lead generation.
• Strong understanding of Google Ads, Meta Ads, SEO and CRM platforms (SellDo, Interakt). Experience managing monthly budgets of ₹8L or more.
• Data-driven mindset with expertise in analytics and reporting.
• Excellent communication and negotiation skills.
• Proficient in planning and executing multi-channel marketing campaigns.
• Hands-on experience in branding, PR events, and traditional marketing.

Perks and benefits :