Head - Marketing & Sales - eCommerce (12-20 yrs)

The E-Commerce Head is a strategic leader responsible for driving a company's online sales operations and maximizing profitability across digital platforms. This role involves crafting and executing e-commerce strategies, managing online sales channels, optimizing in-house web shop performance, and enhancing customer engagement to achieve revenue targets.

Roles And Responsibilities:

Strategic Planning and Execution:

- Develop and implement e-commerce strategies aligned with business objectives, considering market trends, customer segmentation, and competition.

- Define KPIs and track success metrics like conversion rates, average order value, and customer acquisition cost.

- Lead platform selection and integration to ensure scalability and functionality.

- Oversee promotional campaigns such as flash sales, seasonal offers, and loyalty programs.

- Ensure smooth integration with inventory systems, payment gateways, and shipping providers.

Marketing and Customer Acquisition:

- Collaborate with marketing teams to run campaigns across SEO, SEM, social media, email, and affiliate channels.

- Implement targeted marketing initiatives to boost customer retention and brand loyalty.

- Analyse customer data to deliver personalized marketing and improve the overall shopping experience.

Sales and Order Fulfilment:

- Oversee the end-to-end online sales process, including order processing, inventory management, and fulfilment.

- Coordinate with logistics and warehouse teams to streamline delivery operations.

- Address customer service issues related to orders and returns, ensuring satisfaction.

- Coordinate with logistics and warehouse teams to streamline delivery operations.

Team Leadership and Development:

- Build and lead a dynamic team, including marketers, developers, and customer service staff.

- Provide mentorship and foster a culture of innovation and excellence.

- Drive professional growth through coaching and skill development initiatives.

Qualifications:

- MBA- Sales & Marketing

Experience Requirements:

- Minimum of 12-20 years of experience.

- Demonstrated success in e-commerce leadership with proven online sales growth.

- Proficiency in e-commerce platforms (Amazon, Flipkart, Shopify, Magento, Quick commerce etc.) and web analytics tools.

- Strong project management, communication, and collaboration skills.

- Analytical problem-solving abilities to address challenges in online sales processes.

- Up-to-date knowledge of e-commerce trends and emerging technologies.