Developing SEO strategies: Create and implement strategies to improve a company's website visibility and search engine rankings Conducting keyword research: Identify relevant keywords and phrases to use in content Optimizing website content: Ensure website content, meta tags, headers, and URLs align with target keywords Identifying and fixing technical issues: Collaborate with the web development team to solve issues that impact website performance and user experience Conducting SEO audits: Analyze a company's website to identify opportunities for improvement Tracking and analyzing data: Monitor website traffic, user behavior, and conversion rates to assess the effectiveness of SEO strategies Staying up to date: Keep abreast of emerging SEO trends and technologies Managing a team: Supervise a team of SEO specialists and train junior team members Collaborating with other teams: Work with social media and PPC teams to enhance campaigns Reporting to stakeholders: Create reports and make recommendations to stakeholders