Product Manager - App/Digital CX (4-12 yrs)

Product Manager

Key responsibilities:

Product Management (Own):

- Primarily own the product roadmap for a pipeline of use cases. Drive Use Cases & feature conceptualization to enhance the "SuperApp" positioning & provide more meaningful reasons for consumers to come to the app.

- Write the Business Requirement document, publish and manage delivery from stakeholders

- Review the Functional Solution Document.

- Co-ordinate with multiple stakeholders (internal & partners) for timely and error free use cases delivery: UX/UI - design team, app tech team - R&D team Bengaluru, Micro-services- IT team, business/functions for respective use case

- Hold SCRUM calls, actively perform Project Management using required tools

- Closely monitor app performance/health - issues, uninstalls, crashes & co-ordinate with tech teams for corrective action

- Closely track app performance, metrics, funnel analysis, reporting on tools such as Adobe Analytics, MoEngage and Google Analytics/console.

Product Growth Marketing (Own):

- Drive App User acquisition and popularize the app in the market influencing metrics such as Installs & MAU/DAU. Make strategies to reach 5 Mn installs as a mid term goal & put in place an action plan for same

- Also own sub metrics from the app like e-shop sales, AMC sales, IOT device onboarded, % SR raised, Loyalty enrolment etc

- Conceptualize marketing programs to increase Installs, App engagement & Monetization using digital marketing and ATL/BTL, retail activation.

- Co-ordinate with marcom, agency, branch sales team, field service team, Sales Promoters for same.

Other Digital Platforms (Support):

- Additionally, as required from time to time, work with CX team/mates, leader on the broader CX agenda of driving Consumer Lifetime Value

- Support use cases on chatbot (whatsapp, web, app) and user acquisition via partners such as Haptik, Tech team

- Also, oversee other digital platforms/ emerging technologies and support project management for programs to drive CX