Retail Sales Executive

Key Responsibilities:

1. Dealer Management:

• Develop and maintain strong relationships with dealers to enhance business performance.
• Ensure dealers adhere to company policies, pricing strategies, and operational guidelines.
• Conduct regular dealer meetings to drive engagement and performance.

2. Dealer Mix Optimization:

• Identify and onboard new dealers to strengthen market presence.
• Optimize dealer distribution to ensure a balanced and profitable dealer network.

3. Range Selling:

• Promote the complete product range to maximize sales and improve dealer profitability.
• Conduct product training sessions to enhance dealer awareness and confidence.

4. Demand Generation:

• Drive demand generation through promotional activities, product campaigns, and dealer incentives.
• Work with the marketing team to develop localized demand-generation strategies.

5. Collection & Credit Management:

• Ensure timely payment collections from dealers and monitor outstanding payments.
• Work closely with the finance team to manage dealer credit limits and minimize risks.

6. Counter Share & Visibility:

• Enhance brand visibility at dealer counters through effective merchandising and POS branding.
• Improve counter share by ensuring optimal product placement and stock availability.

7. Market Feedback & Issue Resolution:

• Gather and analyze market feedback on products, pricing, and competition.
• Address dealer concerns and resolve operational or service-related issues promptly.

Key Requirements:

• MBA in Marketing, Sales, or Business Management.
• 2-4 years of experience in dealer/channel management, sales, or distribution.
• Strong understanding of dealer networks, sales strategies, and business growth drivers.
• Good analytical, negotiation, and relationship management skills.
• Ability to handle collections and financial dealings with dealers.
• Excellent communication and presentation skills.
• Proficiency in MS Office and CRM tools.