Manager - Performance Marketing (4-27 yrs)

1. Strategy Development and Planning

- Develop and implement performance marketing strategies to achieve key business objectives, including lead generation, sales growth, and customer retention for our clients.

- Define clear campaign goals (e.g., ROAS, CPL, CTR) and establish KPIs to measure success.

2. Campaign Management

- Manage, execute, and optimize campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other programmatic advertising tools.

- Conduct A/B testing on ad creatives, landing pages, and targeting strategies to continuously improve performance.

3. Data Analysis and Reporting

- Analyze campaign performance metrics (e.g., CPC, CPM, CTR, conversion rates) and generate actionable insights for optimization.

- Implement retargeting and remarketing strategies to engage potential customers and drive conversions.Use dynamic content and personalization strategies to enhance campaign relevance.

- Use dynamic content and personalization strategies to enhance campaign relevance.

4. Collaboration with Clients

- Work closely with the creative team to develop engaging ad copy, visuals, and videos that resonate with target audiences.

- Leverage tools such as Google Analytics, Tableau, or Data Studio to visualize and present performance data.

- Optimize bids, placements, and spending to control customer acquisition costs.

Professional Experience -

- 3-5 years of hands-on experience in performance marketing or digital advertising roles.

Key Performance Indicators (KPIs)

- Return on Ad Spend (ROAS)

- Customer Acquisition Cost (CAC)

- Click-Through Rate (CTR)

- Cost Per Lead (CPL)

- Conversion Rates and Lifetime Value (LTV)

Why Join Us?

- Work with a dynamic team in a fast-paced environment.

- Opportunity to drive large-scale campaigns and make a direct business impact across our clients.

- Apply today to be a key driver of our digital marketing success!