Senior Product Marketing Manager, Campaigns

About the Role:

Were on the hunt for a skilled Senior Product Marketing Manager to drive our global campaigns for the Martech and Commerce Product lines of business, specifically promoting our cutting-edge Marketing and Commerce Cloud solutions. This role is all about planning, executing, and optimizing high-impact, integrated campaigns that drive demand and fuel revenue growth across key regions and market segments.

Responsibilities:

• Lead the development and implementation of integrated marketing campaigns tailored to our Martech and Commerce products, ensuring they align with our growth strategy.
• Collaborate with diverse teamssales, product management, Central Marketing, business development, industry strategy, and field marketingto create and execute campaigns that set us apart in the market.
• Adapt global strategies to resonate with local market dynamics, leveraging insights on customer preferences, regional trends, and competitor activities.
• Select the ideal mix of channelsranging from content marketing, webinars, and social media to email nurtures—to maximize impact and meet business goals.
• Oversee campaign budgets, ensuring on-time, on-budget delivery of every tactic.
• Analyze campaign performance, offering insights to continuously optimize and enhance future initiatives to deliver substantial ROI and meet pipeline and revenue targets.
• Regularly communicate key plans, results, and insights with stakeholders to ensure alignment and transparency.

What You’ll Bring:

• 8+ years in B2B demand generation, digital marketing, and campaign strategy.
• Strong background in enterprise Software, Martech and Commerce is a huge advantage.
• Demonstrated success in launching, managing, and measuring integrated campaigns that drive revenue and pipeline growth.
• Excellent writing skills and storytelling ability
• Proficiency in B2B marketing best practices, marketing automation, and lead nurturing.
• Excellent analytical skills with a data-driven approach to decision-making.
• Strong communication, collaboration, and presentation abilities.
• A proactive mindset, thriving in dynamic environments with a knack for adapting to rapid changes.
• Outstanding project management skills with a proven ability to juggle multiple projects with precision and efficiency.