hBits - Assistant Vice President/Vice Precident - Marketing Head/Chief Marketing Officer (12-20 yrs)

Job Title: VP/SVP/Director - Marketing

Company: hBits

Location: Mumbai - Churchgate

Job Type: Full-time

Salary Range - 20-50 LPA

About Us:

hBits is India's most experienced real estate fractional ownership platform backed by several strategic Industry titans in the Real Estate, Wealth Management & Distribution Technology and VC space. We are democratizing and digitizing investments in commercial real estate. hBits' has also received Real Estate AIF license from SEBI. hBits' goal is to build a global digital exchange for real estate. Our team comprises of ambitious graduates from Harvard, Stanford, and IIMs as well as experienced professionals from top corporates like HDFC, HSBC, Piramal and Cushman & Wakefield.

Funding:

hBits, has raised INR 21 Cr ($2.6 Mn) in a strategic funding round that saw participation from various institutional and angel investors. hBits has an AUM of around Rs. 500 crore and has investors from across India as well as NRIs from Singapore, Gulf, Europe, and USA.

Brief Description of the C-Suite at hBits:

Shiv Parekh: Founder & CEO

Mr. Parekh founded hBits with the goal to democratise the real estate industry in 2018. He has an MBA from Harvard and a bachelor's degree in engineering physics from Stanford University. He was also awarded the Forbes - 30 Under 30 for Asia in Finance & Venture Capital in 2022

Samir Bhandari: Co-Founder & Chief Financial Officer

Mr. Bhandari has been a banker for 33 years. His experience spans multiple Fortune 500 firms. He has worked in Singapore for 26 years, holding senior leadership positions with USB as Executive Director and JP Morgan as Managing Director. Prior to hBits, Mr. Bhandari was working as a Managing Director at Nomura. He is CA from the Institute of Chartered Accountant of India with an MBA from the Indian Institute of Management Ahmedabad.

1. Content Creation:

a. Digital Content Strategy

b. Content Production

c. Content Calendar

d. Cross-Platform Content

2. Branding:

a. Brand Development

b. Brand Positioning

3. Lead Generation

4. Social Media Management

a. Organic Social Media Strategy

b. End-to-End Management: social media campaigns

5. Community Building

6. Event Management

a. Event Planning

b. On-Site Management

7. Website Content Management and SEO

a. Website Content Management

b. SEO Strategy

8. Team Leadership and Development

a. Building the Team

b. Leadership

c. Team Management

d. Training and Development Creation of digital assets

9. Public relations

Key Responsibilities:

- Lead Generation: Generate leads in a cost-effective way to achieve target of 10k AUM

- Creating Strong Brand Value: Build a strong brand value in SM REIT industry by optimum utilization of various channels and forums in an most cost effective way.

- Strategy: turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.

- Budget: manage and report on the monthly marketing budget.

- Team Management; lead and motivate a full time marketing team of six and wider freelancers.

- Agency Management: be responsible for the output and performance of our content and digital marketing agency.

- Stakeholder Management: work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns.

- Sales Support: support the sales team with collateral and content to help them convert more prospects.

- Demand Generation: utilise a variety of tactics - ABM, paid social, webinars and email marketing - to generate MQLs and drive pipeline growth.

- Content Marketing: oversee through our agency, the execution of a variety of content marketing activities - thought leadership, blogs, ebooks, webinars and video - ensuring quality is high.

- Digital: be responsible for the website, ensuring content is optimized for SEO, and build our presence across our social channels - LinkedIn, Twitter and Facebook.

- Marketing Automation: through our Marketing Automation Manager, ensure marketing and sales activities are connected, workflows are set up and working, and content is used to personalize the experience for our various persona's.

- Analysis: track and report on traffic, CAC, MQLs, conversion rates, attribution, web analytics, and pipeline growth.

- Marketing Department: lead and direct the marketing department, ensuring alignment with business goals and effective resource allocation.

- Marketing Plans: develop and execute comprehensive marketing plans to drive brand awareness and profitability.

Qualifications

- Leading end to end Marketing gamut from a B2C/FinTech/Finance business preferred.

- 12+ years of experience in marketing, with a proven track record in leadership roles.

You can also visit the website - www.hbits.co

Follow me on Linked In https://www.linkedin.com/in/harsha-salve-009ab6140/