Digital Marketing Manager

Role & Responsibilities

• Design and implement comprehensive digital marketing strategies aligned with business objectives.
• Manage campaigns across various channels, including SEO, SEM, PPC, email marketing, social media, and content marketing.
• Oversee the creation of engaging, high-quality, and SEO-friendly content for all digital platforms.
• Analyze market trends and competitor strategies to identify growth opportunities.
• Track campaign performance using analytical tools and optimize campaigns to achieve better ROI and conversions.
• Prepare detailed performance reports with insights and recommendations.
• Collaborate with cross-functional teams such as sales, product development, and customer support.
• Plan and execute paid advertising campaigns on platforms like Google, Facebook, Instagram, and LinkedIn while ensuring budget optimization.
• Stay updated on emerging digital trends, tools, and platforms to maintain a competitive edge.
• Develop and manage influencer collaborations and affiliate marketing programs.

Preferred Candidate Profile

• Minimum of 2 years of experience in digital marketing with a proven track record of managing successful campaigns and driving ROI-positive results.
• Proficiency in SEO, Google Ads, Facebook Ads, email marketing, and marketing analytics tools like Google Analytics, SEMrush, or HubSpot.
• Bachelors degree in Marketing, Communications, or a related field (MBA preferred).
• Certifications in Google Ads, SEO, or Digital Marketing are a plus.
• Strong creative, analytical, and problem-solving skills.
• Excellent communication, leadership, and team management abilities.
• Self-motivated, proactive, and results-driven individual.

Perks and Benefits

• Competitive salary with performance-based incentives.
• Access to the latest digital marketing tools and technologies.
• A vibrant, collaborative, and growth-oriented work culture.
• Amazing work culture and stress free environment.