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Media effectiveness & Analytics Manager
Haleon
posted 6d ago
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Flexible timing
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Job Description
Hello. We re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What s more, we re achieving it in a company that we re in control of. In an environment that we re co-creating. And a culture that s uniquely ours. Care to join us. It isn t a question. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It s an opportunity to be
part of something special. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It s an opportunity to be part of something special.
part of something special. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It s an opportunity to be part of something special.
The Role:
We are seeking a highly skilled Media Effectiveness Analytics Manager to join our marketing team at Haleon India. This role will focus on assessing the effectiveness of media campaigns, leveraging data- driven insights to analyze attribution across traditional and digital platforms. The successful candidate will
be responsible for integrating data from multiple sources, measuring the impact of media activities, driving actionable attribution that aligns with business outcomes and deploying reporting frameworks.
Key Responsibilities:
- Data Integration Reporting: Integrate multiple data sources, including media data, sales data, consumer data, and digital touchpoints, to provide a holistic view of marketing investments and business results. Design and manage reporting systems that track media performance and highlight areas for optimization and strategic improvement.
- Media Effectiveness Measurement Optimization: Lead the analysis of media effectiveness across various channels, including TV, digital (search, social, display, video etc), print, and outdoor. Use advanced analytics to evaluate impact on key business outcomes, such as brand awareness, sales, and customer engagement.
- Attribution Modeling Integration: Develop and implement attribution models that assess how different media touchpoints contribute to the customer journey and overall business results.
- Cross-Channel Media Analytics: Analyze performance of each media touchpoint across traditional and digital media channels. Provide insights on how different media channels and strategies work together to influence business outcomes
- ROI Analysis Budget Allocation: Evaluate the ROI of media spend across different channels, providing recommendations to adjust budgets and media mix to maximize impact on business.
- Campaign Effectiveness Reporting: Build clear and actionable reporting frameworks that communicate media performance to senior leadership and provide insights on business impact and suggest areas for further optimization.
- Collaboration with Cross-Functional Teams: Work closely with media planners, brand managers, and media agencies to ensure media strategies are aligned with business goals
Required Qualifications:
- I Bachelor s degree in Business analytics, Data Science or related field. Advanced degree in Data Analytics, experience in digital performance is a plus
- 10+ years of hands-on experience in marketing analytics and growth marketing preferably in the FMCG or consumer goods industry. Experience in a similar role with e-commerce, Startup, direct- to-consumer (D2C) models is a plus.
- Skills Competencies:
- Strong expertise in media effectiveness analysis across multiple channels (TV, digital, print, etc.)
- Experience with attribution models, media mix modeling (MMM), multi-touch attribution (MTA)
- Advanced proficiency in data analytics and integration tools (e.g., Google Analytics, Tableau, Excel, Power BI, SQL)
- Cross-channel analytics and the impact of various media touchpoints on business outcomes
- Ability to work with large data sets and integrate diverse data sources (media, sales, CRM, etc.)
- Strong understanding of ROI analysis and the ability to make recommendations on media spend allocation based on performance insights
- Familiarity with marketing technology platforms (e.g., DMPs, CDPs) and advertising measurement tools (e.g., Nielsen, Kantar, comScore)
- Experience in developing and managing executive-level reports and dashboards to communicate complex data insights clearly
- Ability to collaborate with cross-functional teams, including media planners, brand managers, and external agencies, to align media strategies with business objectives
- Understanding of Programmatic/ Social/ Search/ D-comm and 1P/2P data sources
- Knowledge of performance marketing metrics such as CPA, ROAS, CPL, CVR, and CLV
- Preferred Skills:
- Experience with data visualization tools (e.g., Tableau, Power BI)
- Knowledge of econometrics, marketing mix modeling, or advanced attribution techniques
- Experience with marketing mix modeling and advanced attribution techniques
- Ability to collaborate effectively with cross-functional teams and external agencies
- Deadline-driven, organized and able to multitask
- Strong verbal, written and presentation skills
- Personal Attributes:
- Strong analytical and strategic thinking capabilities
- Ability to synthesize complex data from multiple sources into clear, actionable insights
- Highly collaborative and able to work effectively with cross-functional teams
- Detail-oriented with a focus on accuracy and data integrity
- Ability to communicate complex analytical findings to non-technical stakeholders
- Proactive, results-oriented with a focus on driving business outcomes
- If you are passionate about performance marketing, data analytics, and driving measurable results
- through digital channels, we would love to hear from you!
- Diversity, Equity and InclusionAt Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
Employment Type: Full Time, Permanent
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Flexible timing
Monday to Saturday
Within city
Day Shift
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