Lead - Portfolio Strategy and Marketing Innovation

Key Purpose of the Role

The Portfolio Strategy and Marketing Innovation role is focused on creating customer-centric strategies by identifying opportunities and consumer need states. This role involves analyzing the current portfolio against market opportunities and developing strategies from an outside-in perspective. This position primarily drives the idea-to-launch process for new products and early brand creation, contributing significantly to the company s marketing capabilities.

Key Responsibility Areas

Customer-Centric Strategy Development : Create and implement strategies that are deeply rooted in consumer insights, focusing on identifying unmet needs and opportunities to drive growth.

Portfolio Analysis and Optimization : Analyze the current product portfolio against ideal market opportunities, utilizing an outside-in perspective to develop strategies that enhance market position.

Innovation Pipeline Creation: Aid in building an innovation pipeline focused on white spaces and adjacencies, contributing to the identification and development of new products aligned with the plan.

Idea-to-Launch Process: Drive the end-to-end process of bringing new product ideas from concept to market launch, including early-stage brand creation and positioning.

Cross-Functional Collaboration : Work closely with cross-functional teams, including RD, Marketing, and Sales, to ensure that strategies and innovation initiatives are successfully executed and aligned with consumer needs.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are