Gush Beauty - Manager - Digital Marketing (4-15 yrs)

Digital Marketing Manager

- As a Digital Marketing Manager, you will work closely with the leadership team to deliver Gush's growth vision.

- We're looking for an analytical, curiously creative, detail-oriented, data-driven growth marketer to build and grow the brand. You will own the customer journey from the GTM channel until the user activation.

Key Responsibilities:

- Create and implement a digital marketing strategy to drive awareness, traffic, leads and conversions.

- Devise the strategy for PPC, Affiliate and Performance marketing, and lead the in-house teams for management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS).

- Responsible for setting the category specific Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple channels (owned & paid).

- Generate website traffic/searches with multi-channel & testing approach.

- Apply customer and channel insights to inform and evolve our customer segmentation strategy for omni-channel growth.

- Setting up attribution models, multi-channel tracking.

- Create, maintain, and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting.

- Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

- Manage third parties effectively such as digital agencies and service providers.