Ws Cube Tech - Growth Manager (4-6 yrs)

We are seeking an experienced Growth Marketer (Lead) to join our team in a Leadership Role. This position will be pivotal in driving Lead Generation and enhancing our Branding across various marketing segments. The ideal candidate should come from an EdTech background and possess a strong track record in executing growth strategies, managing paid campaigns, and leading cross-functional marketing initiatives.

The core responsibilities for the job include the following:

Lead Generation Strategy:

- Develop and execute effective lead generation strategies, optimizing the marketing funnel to drive qualified leads for various programs.

- Utilize data-driven insights and analytics to refine targeting and improve ROI.

Brand Management:

- Enhance WsCube Tech's brand presence across different marketing segments, ensuring consistent messaging and positioning.

- Lead branding efforts for both online and offline channels to create a strong market identity.

Marketing Campaign Leadership:

- Manage and oversee paid digital campaigns, social media strategy, and performance marketing.

- Leverage new-age marketing tools and platforms for impactful campaigns targeting diverse learner demographics.

Team Leadership and Collaboration:

- Lead a high-performing marketing team, fostering innovation and creative strategies.

- Collaborate closely with product, sales, and content teams to align marketing efforts with business goals.

Strategic Planning and Execution:

- Define marketing goals, KPIs, and roadmaps for scaling growth and market penetration.

- Ensure the execution of strategic initiatives to increase brand awareness and market reach.

EdTech Market Expertise:

- Stay up-to-date with EdTech trends, competitor strategies, and market dynamics.

- Develop and implement innovative solutions to position WsCube Tech as a leading EdTech brand.

Requirements:

- Experience: 3+ years in growth marketing or a similar role in the EdTech sector.

- Leadership Skills: Proven experience leading a marketing team and driving strategic initiatives.

- Technical Skills: Proficiency in digital marketing tools, CRM systems, and analytics platforms.

- Analytical Mindset: Strong ability to interpret data and make informed decisions.

- Communication: Exceptional verbal and written communication skills.

- Creativity and Innovation: Ability to develop out-of-the-box strategies to achieve growth targets.