Group Product Manager - Pharma Marketing

Job Profile
Position Information

Job Title: Group Product Manager - Marketing

Reports To: Dy. General Manager- Marketing

Band: PMT3

Salary Range: 11.00lacs to 15.00lacs

Travel Requirements: Domestic International

Work Days: Monday through Friday Other: only 1st Saturday (full day working)

Job Summary / Principal Purpose of Role
To manage the team of PMTs in developing and monitoring the marketing strategy and tactics for the assigned group of products in order to promote optimal achievement of sales objectives

Job Profile
Job Responsibilities / Key Accountabilities

• Prepare marketing strategy for the assigned group of products
• Develop a strategic business plan for the group of products in collaboration with marketing & sales department
• Ensure that the operational marketing plan is in line with overall marketing plan and prioritise to achieve the sales targets
• Prepare marketing collaterals for the branding of the new product & prepare plan, budget and executing the launch of the products in coordination with product managers, sales team and marketing team.
• Identify target audiences, plan marketing activities to achieve volume estimations, review products and execute promotions to ensure product movements.
• Coaching & development of PMTs
• Liaise closely with field force to access the response to and suitability of current promotional material
• Carry out field visits to ensure implementation of marketing strategy
• Evaluate customer feedback and need-gap analysis for the product improvement
• Analysis, review and study competitor intelligence reports / findings and industry trends
• Provide overall directions to develop new markets and strengthen the existing ones in coordination with sales team
• Monitor sales trends and product movement analysis
• Analyze business potential, support the conceptualization and execution of strategies to drive sales, monitor competitor activities and devise effective counter measures.
• Achievement of objectives (sales target, market share,...) for the group of products
• Manage Product group image & reputation, ensure maximum brand visibility and capture optimum market share
• Proactively monitor the implementation of the local business plan
• Continuously provide information for strategic opportunities on the group of products
• Develop the product group strategy and the resource allocation in order to achieve the agreed results
• Ensure an appropriate staffing and organization of PMT team
• Ensure the development of the required Knowledge, Skills & Competencies of PMTs
• Liaise closely with medical team for training of PMTs
• Implement, enhance a sustainable motivational environment for the product team
• Ensuring successful participation in national and international tradeshows, exhibitions & organizing
  events like CMEs, seminars etc
• Manage the performance of the Product Managers vs. annual target

Educational Requirements / Degree(s)B. Pharm. / M.Sc. & MBA
Field(s) of Study

Job Requirements / Knowledge and Experience

• Overall 12 years of experience in Pharma sales / marketing out of which at least 5 years in Pharma Marketing, holding senior position with proven track record on brand management & new product areas and launch.
• Strong knowledge of Pharma sales & marketing processes is essential.
• Bachelor of Science or Bachelor of Pharma. Formal Marketing or Business qualification is essential
• Must possess excellent analytical, planning & communication skills. Good interpersonal skills for effective working relationships
• Pragmatic and results focused
• A self-starter, able to work independently in a demanding environment
• Assertive, collaborative & inspiring leadership style, especially useful in cross cultural working environment.
• Open, flexible & entrepreneurial mind frame
• Positive mindset with a can-do attitude in a dynamic growing environment
  

Behavioral Competencies Core Competencies
Action Oriented
Dealing with Ambiguity
Business Acumen
Conflict Management
Creativity
Customer Focus
Functional/Technical Skills
Integrity/Trust
Organizational Agility
Peer Relationships
Personal Learning
Planning
Core “Supervisor” Competencies
Developing Direct Reports
Strategic Agility
Building Effective Teams
Managing Vision & Purpose