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PivotRoots

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3.4

based on 49 Reviews

1 PivotRoots Group Head Job

Group Head - Paid Media

PivotRoots Digital Pvt Ltd

3.4

based on 49 Reviews

9-10 years

₹ 18.12 - 20.6L/yr (AmbitionBox estimate)

New Delhi, Bangalore / Bengaluru

1 vacancy

Group Head - Paid Media

PivotRoots

posted 26d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Adobe Data Analytics Medical Billing Automation Testing Digital Media

+ 2 more

Job Description

Job Description & Work Exp.

The Group Head, Paid Media is expected todemonstrate strong consultative insights, internally and externally, anddisplay the necessary leadership to drive Paid media campaignresults. This role includes developing and managing effective deliverystrategies based on clients business objectives.

Responsibilities

Develop a strong understanding of the client s products,competition, industry, marketing goals and objectives
Act as the chief architect of the delivery strategy, testingstrategy, forecast, and plan for key accounts within your category
Analyze performance data and site analytics to developinsights for use in quarterly and annual business reviews
Work on yearly, quarterly and monthly media plan with theclient and internal teams. Ensuring targets are achieved for the same.
Be responsible for all client budgets and ensure they arebeing spent effectively and as scheduled
Closely manage project plans, launch plans, our scope ofwork, and delivery timelines to ensure each team is delivering on schedule andto specification
Cross sell multiple media & non-media solutions to theclient as per requirement
Team Management, Lead team to achieve targeted performanceKPIs and provide assistance including optimizations and campaigntroubleshooting
Coordinate strategies with internal teams to develop fullyintegrated campaigns as required.
Collaborate with client teams and agency partners to ensureclient goals are met. Maintain good relations with publishers / networks toensure a positive imagery of the company.
Provide support and recognition for your team and effectivelyfoster teamwork that drives motivation and retention
Participate in the training, individual development,on-boarding and mentoring of staff. Ensuring team members complete requisiteadwords / facebook certifications / trainings necessary to hone their skills.
Actively contribute to corporate initiatives, automationprojects, process changes, and roll-outs
Stay current with industry trends, best practices anddiscusses potential impact with team on client work
Create POVs, best practices, and assist in developing processdocuments
Maintain positive relationships with search engines,understand search engine services, capabilities, and requirements
Provide support to Finance Department for billing and searchengine invoicing
Devising digital marketing strategies for new businesspitches
Proactively identifying, recommending & developingbusiness opportunities on digital for existing clients

Skills and Qualifications

Minimumof 7 years of experience in Digital Marketing
Musthave worked on multiple media channels - Search, Social, Display, Programmatic/Affiliate (atleast 3)
Hasgood communication skills and conviction
Highlyinformed and thoughtful perspectives on Digital Media overall.
Abilityto adapt brand expression and campaign strategy to relevant Digital channels
Workingknowledge of relevant tools like AdWords, Analytics, Adobe (Omniture), ComScore, Similar Web etc.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual s ability to perform their job.

Employment Type: Full Time, Permanent

Read full job description

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