Greencell Mobility - Senior Manager - Ancillary Revenue (7-15 yrs)

Ancillary Revenue & Value-Added Services will be responsible for developing, managing, and optimizing non-fare revenue streams in the bus industry. This includes excess baggage fees, revenue from mid-point vendors, ad space sales, and other ancillary services. The candidate will play a pivotal role in driving revenue growth, building strategic partnerships, and enhancing customer experience through innovative value-added services.

Role & responsibilities:

Ancillary Revenue Strategy & Growth:

- Develop and implement strategies to maximize revenue from value-added services such as excess baggage, ad space sales, mid-point stoppage vendor revenue, and onboard services.

- Identify and introduce new monetization opportunities within the bus travel ecosystem to enhance ancillary revenue streams.

- Optimize pricing models for VAS offerings based on market trends, customer behaviour, and competitive landscape.

Mid-Point Bus Stoppage Vendor Management

- Identify, onboard, and manage vendors at mid-point stoppages (e.g., food courts, retail kiosks, service providers) to generate commission-based revenue.

- Develop partnerships with local businesses, restaurants, and service providers to enhance passenger convenience and drive revenue.

- Monitor vendor performance and ensure high service standards at designated stoppages.

Excess Baggage & Luggage Management

- Oversee pricing, policies, and operational efficiency for excess baggage services.

- Implement digital solutions for baggage tracking and seamless payment options to enhance the customer experience.

- Work with operations teams to optimize baggage handling capacity and minimize service disruptions.

Advertising & Space Selling

- Develop a revenue model for selling ad spaces on buses, terminals, in-app promotions, and digital screens.

- Identify and collaborate with advertisers, agencies, and brand partners to maximize ad revenue.

- Work closely with marketing and operations teams to design high-visibility ad placements that drive engagement and ROI.

Partnerships & Vendor Relationship Management

- Establish and maintain relationships with third-party vendors, advertisers, and service providers to enhance service offerings.

- Negotiate favorable revenue-sharing agreements and monitor partner performance.

- Ensure compliance with contract terms, service standards, and revenue commitments.

Technology & Process Optimization

- Leverage digital platforms and automation to improve service efficiency, revenue tracking, and customer adoption of VAS.

- Implement real-time analytics tools to monitor revenue performance, demand trends, and customer preferences.

- Drive integration of VAS features into online booking platforms, mobile apps, and customer engagement channels.

Performance Analysis & Reporting

- Track key revenue KPIs, including ancillary revenue growth, partner contributions, and customer adoption rates.

- Conduct market research and competitive benchmarking to identify industry trends and new revenue opportunities.

- Prepare and present regular performance reports and strategic recommendations to senior leadership

Preferred candidate profile

- Education: Bachelors/master's degree in business, Revenue Management, Marketing, or related field.

- Experience: 8-10 years in revenue management, ancillary services, or business development within the bus, airline, mobility, or travel industry.

- Technical Skills: Strong expertise in pricing models, revenue forecasting, and digital monetization strategies.

- Soft Skills: Excellent negotiation, stakeholder management, and analytical skills.

- Industry Knowledge: Understanding of transportation, mobility, and ancillary revenue trends.