Marketing Head (Corporate)

Job Title: Marketing Head (Corporate)

Location: Graphic Era Institute of Medical Sciences, Dehradun

Position Summary: The Marketing Head (Corporate) will be responsible for driving corporate marketing initiatives for GEIMS as a 900+ bed super-specialty hospital. The role involves strategizing and executing marketing campaigns targeted at corporate clients, healthcare providers, and third-party administrators (TPAs) to promote GEIMS's healthcare services. This position will focus on corporate tie-ups, patient referrals, brand development, and strengthening the hospital's presence in the corporate healthcare market.

Key Responsibilities:

Corporate Marketing Strategy:

• Develop and implement strategic marketing initiatives focusing on corporate healthcare services, including corporate tie-ups, health packages, and partnerships with organizations.
• Collaborate with corporate clients, insurance companies, and TPAs to bring in a steady stream of referred patients.
• Promote GEIMSs comprehensive range of medical services, focusing on super-specialty treatments, patient care, and healthcare excellence.

Brand Development and Corporate Relations:

• Build and strengthen the hospitals brand presence in the corporate sector by promoting GEIMSs specialized healthcare services.
• Establish and manage relationships with corporate HR departments, insurance companies, and government health schemes (CGHS, ECHS, Ayushman Bharat) to drive patient referrals.
• Organize corporate health check-ups, wellness programs, and awareness campaigns to build stronger ties with businesses and organizations.

Corporate Client Acquisition:

• Identify and secure partnerships with corporate clients and government agencies for healthcare services, including annual health packages, employee wellness programs, and medical screenings.
• Develop marketing materials targeting corporate clients to position GEIMS as a top-tier healthcare provider for businesses in the region.

B2B Marketing and Referrals:

• Drive B2B marketing campaigns targeting third-party administrators (TPAs), corporate health clients, and other institutional partners to increase the hospital's patient base.
• Foster relationships with referring doctors, hospitals, and healthcare organizations to drive high-value referrals for GEIMS.

Event Planning and Networking:

• Plan and execute corporate engagement events such as healthcare seminars, health camps, and medical screenings for organizations to promote GEIMS's services.
• Represent GEIMS at corporate healthcare events, expos, and networking forums to promote the hospital's expertise in super-specialty care.

Digital and Offline Marketing:

• Lead corporate-focused digital marketing strategies, including targeted online campaigns, LinkedIn, email marketing, and other B2B marketing tools.
• Ensure the hospitals website and online presence reflect its corporate healthcare services, facilitating easier communication and engagement with corporate clients.

Market Research and Competitor Analysis:

• Conduct regular market research to identify trends in corporate healthcare needs, patient expectations, and competitors’ offerings.
• Utilize data to refine marketing strategies, ensuring GEIMS remains competitive and relevant in the corporate healthcare market.

Team Management and Collaboration:

• Manage a team of marketing professionals responsible for implementing corporate marketing strategies.
• Collaborate with various departments, including Finance, Operations, and Clinical Teams, to ensure smooth execution of corporate marketing campaigns.

Budget and Performance Management:

• Oversee the marketing budget, ensuring optimal use of resources to achieve maximum ROI for corporate marketing efforts.
• Analyze marketing campaign performance, adjusting strategies to meet corporate sales targets and increase patient footfall from corporate channels.

Qualifications and Skills:

• MBA/PGDM in Marketing or related field with at least 8-10 years of experience in healthcare, B2B, or corporate marketing.
• Proven track record in building corporate partnerships, managing corporate clients, and driving patient referrals.
• Strong communication and presentation skills, particularly in building relationships with corporate clients and key stakeholders.
• Expertise in digital marketing, B2B strategies, and corporate health services promotion.
• Ability to manage budgets, analyze performance metrics, and implement data-driven marketing strategies.

Why Join Us? Located in the scenic Dehradun valley facing Mussoorie, GEIMS offers a world-class environment to lead the corporate marketing efforts of a renowned super-specialty hospital. This role provides an opportunity to make a significant impact by shaping the hospital's presence in the corporate healthcare sector and ensuring it remains a leader in patient care and wellness services.