Market Research Associate - Premium MBA Freshers

Job Title: Market Research Associate

Years of experience: 0 - 1 years

Location: Chennai, India

About Us: Welcome to The Indus Valley, where innovation meets tradition in the heart of

every kitchen. As a leading Chennai-based direct-to-consumer venture, we are dedicated to

revolutionizing cooking with our health-focused cookware. Backed by substantial venture

capital and boasting a customer base of over 10 lakh, we stand as India's pioneering brand in

health cookware, committed to promoting wellness and vitality.

Responsibilities:

1. Qualitative Research: Conduct personal interviews and focus group discussions

with customers and dealers/distributors to gather insights about consumer

preferences, market trends, and competitor strategies.

2. Competitor Analysis: Analyze competitor marketing initiatives, and strategies

related to products, pricing, and distribution channels to identify strengths,

weaknesses, opportunities, and threats.

3. Customer Engagement: Proactively engage with customers through phone calls

and customer home visits to understand their needs, preferences, and gather

feedback regarding our products and services, and those of competitors.

4. Market Visits: Conduct regular field visits to retail outlets, trade shows, and other

relevant avenues to observe market dynamics, gather intelligence, and identify

emerging trends.

5. Interaction with Sales Team: Collaborate closely with the sales team to gather

frontline insights, align market research efforts with sales objectives, and identify

opportunities for marketing and product improvement & innovation.

Required Skills:

1. Customer-Centric Mindset: Ready to engage with diverse audiences, empathize

with their needs, and represent the voice of the customer within the organization.

2. Field Work Experience: Comfortable with frequent field visits, adept at

conducting interviews, focus groups, and market observations in real-world

settings.

3. Communication and Listening Skills: Excellent verbal and written

communication skills, with a keen ability to actively listen, probe for insights, and

articulate findings effectively.

4. Analytical Thinking: Proficient in problem identification, data collection, and

analysis, with a knack for distilling complex information into actionable insights.

5. Innovative Spirit: Proactive in identifying opportunities for product innovation

and market expansion, with a creative mindset and a passion for driving positive

change.

Qualifications:

• MBA (preferred) or Bachelor's degree in an field.
• Minimum of 2 years of experience in a market research agency, or in the market

research department of a brand, preferably in the FMCG, consumer durables, or

home, bathroom and kitchen categories.

• Proficiency in MS Office suite, with experience using market research tools and

methodologies.

• Fluency in English and Tamil or Hindi; additional languages are a plus.

Join Our Mission: If you are driven by a passion for understanding consumer behavior,

shaping market strategies, and contributing to a healthier society, we invite you to join us in

our journey at The Indus Valley. Together, let's innovate, create, and grow as we redefine the

future of cooking and wellness in India.

How to Apply: Interested candidates with the requisite experience and skills are encouraged

to send their updated resumes and a cover letter outlining their suitability for the role to

kousika.k@theindusvalley.in. Please mention "Market Research Associate - Chennai" in

the subject line of your email. We look forward to welcoming you to our team!