AVP - Branding - Solar (10-18 yrs)

Key Responsibilities:

- Brand Strategy & Vision

- Derive consumer insights and help us identify the best brandmessaging and positioning

- Work closely with founders to shape brand vision and strategy

- Build annual branding budgets and plans to meet business objectives

- Execute branding vision day-to-day by collaborating with agencies,content team, design team and marketing team

- Lead end-to-end development of multi-channel brand campaigns

- Track campaign performance, analyze results, and refine strategies to optimize reach and effectiveness.

- Lead cross functional initiatives such as setting up experience centers for company

Qualifications:

- 10-15 years of experience in brand building, preferably within the FMCG, consumer durables or start-up world

- MBA from tier I colleges preferred (IIMs, ISB, etc.)