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General Mills

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4.2

based on 739 Reviews

Video summary

50 General Mills Jobs

Media Measurement Analyst

General Mills, Inc.

4.2

based on 739 Reviews

5-8 years

₹ 5.7 - 11L/yr (AmbitionBox estimate)

Mumbai

1 vacancy

Media Measurement Analyst

General Mills

posted 8hr ago

Job Role Insights

Flexible timing

Key skills for the job

Data Analytics Supply Chain Management Project Management Analytical Chemistry Relationship Management Business Continuity

+ 4 more

Job Description

Purpose of the role

Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through design and execution of customer-centric, local-level marketing and event programs in partnership with our Brands, Sales Teams, and Retailers.

The role holder will be responsible to lead account-specific customer marketing projects as well as lead reporting practices for the Customer Marketing team. Key responsibilities for this role include analyzing multiple data sources to bring strategic thinking and strategies for our GMI brands forward and development of recaps and input into campaign/creative briefs, and customer facing sales impact summaries.

It requires interaction with customers, as well as internal Sales and OU teams, SRM team, and agencies. A unique aspect of this role is leading the process development of linking direct customer data analytics with forward-looking customer media optimizations to deliver results across multiple categories. The role provides exposure and learning in the areas of Commerce, Strategy, Reporting, External Partner Management, and Matrix Relationship Management.

KEY ACCOUNTABILITIES

Search, Media & Campaign Measurement Analysis (70% of time)

Develop customer marketing recap presentations, with particular emphasis on direct customer data.
Lead and participate in key customer and internal meetings.
Foster strong working relationships with sales and marketing team members at both General Mills and our customers
Manage internal score-carding and MM analysis on behalf of Customer team, ensuring accuracy in the data and business context.
Validate ROAS/ ROI and spend calculations provided from external partners.
Calculate total ROAS for a broader view.
Media Campaign Recaps: - Create campaign recaps for customers summarizing our digital spends & analyzing the effectiveness -Analyzing key KPIs for media/spend tactics helping the team to evaluate performance against objectives. -Taking ownership of summarizing & providing the customer & brand team visibility for their customer digital spends & its performance.

Building Stakeholder Relationships (20% of time)

Brand themselves as a SME on multiple fronts
Understand client needs/ customer request and see the larger picture to enable holistic solutions.
Ability to recommend and influence changes to process/procedures.
Explore business development opportunities and transform into tangible results.
Ability to communicate challenges in an assertive manner.
Work through people and processes to accomplish superlative results.
Articulate and comprehensive presentations to the audience.
Strong partnership with agencies/media data vendors.

Continuous Improvement mindset to deliver Executional Excellence, and Project Management (10% of time)

E nsure TAT is upheld via awareness on process requirements, meeting benchmark time estimates and through articulate expectation settings with the stakeholder.
CI Mindset: develop and drive a lens of continuous improvement for the projects & process.
Multitasking & ensuring timely communications & engagement with stakeholders.

MINIMUM QUALIFICATIONS

Education Full time graduation from an accredited university
Minimum Degree Requirements: Bachelors
Minimum years of related experience required: 3-6 years of relevant Business Reporting, Analytics & Visualization experience in CPG (or related) industry, Data Modelling preferred History of collaboration with cross-functional teams

PREFERRED QUALIFICATIONS

Preferred Degree Requirements: Masters
Preferred Major Area of Study: Business Management, Digital Media Marketing, Retail, Digital Spend Analysis
Preferred years of related experience: 5-8 years of relevant Business Reporting, Analytics & Visualization experience in CPG (or related) industry. Experience of working on Digital Media spend analysis, Campaign reviews, working with Ad agencies. Data Modelling preferred History of collaboration with cross-functional teams.

Employment Type: Full Time, Permanent

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