Senior Event Marketing Lead

Job Description Summary

The senior event marketing lead will support a robust agenda of GridOS events, reporting to the Sr Director, Portfolio Marketing and working directly with the Director of Events and Regional Marketing leaders.

This role will ensure efficient operations, high quality execution, and team balance as we work to execute a full roster of events that build awareness for the GridOS portfolio and positively impact commercial activities.

Job Description

Roles and Responsibilities

Event planning and execution:

• Develop event briefs to inform communication and creative tactics.
• Coordinate with internal stakeholders and external vendors to ensure clarity for timelines, activation plans, and deliverables.
• Execute comprehensive event plans, timelines, and budgets in collaboration with the Director of Events.
• Coordinate logistics, including venue selection, vendor management, and on-site support for select events.
• Source, negotiate, and manage relationships with third-party vendors and agencies; ensure compliance with procurement and contract policies.
• Ensure high-quality event delivery, adhering to established standards and objectives.

Marketing and promotion:

• Collaborate with the marketing team (regional, channel, product, content, sales enablement, and social) to develop promotional strategies, communications, and materials.
• Utilize digital and traditional channels to maximize event visibility, attendance, and engagement.

Budget management:

• Lead alignment with event budget requirements for select events, ensuring cost-effective solutions without compromising quality.
• Maintain accurate budget oversight and financial reporting for each event.

Post-event analysis:

• Track, measure, and report on event performance using key metrics such as lead generation, engagement levels, and pipeline acceleration.
• Conduct post-event evaluations to assess success and identify areas for improvement.
• Deliver post-event evaluations, including surveys, wrap-up reports, and recommendations for future improvements.

Industry knowledge:

• Stay informed on industry trends and best practices to continuously improve event offerings.

Qualifications:

• Bachelors degree in Event Management, Marketing, Communications, or related field.
• Minimum of 5 years of experience in event management, preferably within a corporate environment. IT and/or software market is a plus.
• Proven track record of managing large-scale events from conception to completion.
• Strong organizational and project management skills with an ability to multitask.
• Exceptional attention to detail
• Excellent communication and interpersonal skills.
• Proficiency in event management software and Microsoft Office Suite.
• Ability to work independently and thrive in a fast-paced, dynamic environment.

Preferred attributes:

• Experience working with international teams and diverse cultural contexts.
• Creative problem-solving skills and a proactive approach to challenges.
• Passion for delivering exceptional customer experiences.