MTR Foods - General Manager - Marketing (10-14 yrs)

General Manager - Marketing - Eastern BU

Job Description:

Main Challenges in this Position:

- Own the Category/Categorized P&L- to drive profitable growth for the Category.

- Develop category & brand strategy.

- To independently manage marketing operations for the assigned category/set of categories.

- To work along a cross functional team to deliver on innovations within the category.

- To lead and develop a team of Marketing Managers.

Responsibility and Mandate:

- Ensure long term brand and business health of the categories.

- Ensure category delivers objectives in respect of volumes, market share and margins.

- Develop the category /brand strategy that delivers consumer loyalty and generates demand.

- Drive innovation process for the assigned categories.

- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives- across traditional & new age media.

- Determine marketing consumer research objectives, initiate research and integrate findings to product plans.

- Coordinate all category product initiatives through the entire value chain to ensure profitable growth.

- Drive cost reduction projects to deliver product margins.

- Handling > Rs20 cr of budgets.

Main Tasks and/or Projects:

- Build and execute category plans- using a strong consumer lens.

- Own the P&L for the category.

- Lead the innovation projects for the category/ categories.

- Support sales with Below the Line activities.

Education & Experience:

- Master's in Business Administration from top 25 B schools.

- 10+ years' of work experience in sales and marketing in FMCG.

- Sound marketing concepts, analytics and interpersonal skills.

- Good understanding of business dynamics in India.

- Experience in packaged foods industry.

- Experience in managing a team of Brand Managers.