Digital Marketing Manager

• Social Media Management
  
• Create and manage content calendars for platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
• Schedule and publish posts, monitor interactions, and respond to customer queries.
• Run paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
• SEO (Search Engine Optimization)
  
• Conduct keyword research and on-page SEO optimization for website content.
• Monitor website rankings and traffic to identify areas for improvement.
• Implement strategies to improve organic search visibility and drive traffic.
• SEM (Search Engine Marketing)
  
• Create and manage Google Ads campaigns (Search, Display, Shopping, YouTube).
• Optimize PPC campaigns to improve ROI (click-through rates, cost-per-click, etc.).
• Analyze and report on ad performance, adjusting strategies for better results.
• Email Marketing
  
• Design and execute email campaigns, newsletters, and drip sequences.
• Segment email lists and optimize campaigns for maximum open rates and conversions.
• Use tools like Mailchimp, HubSpot, or others to automate and track campaigns.
• Content Creation
  
• Write blog posts, landing page copy, product descriptions, and other digital content.
• Coordinate with design teams to create visual content for ads, posts, and websites.
• Ensure content is SEO-optimized and aligned with the brand voice.
• Analytics & Reporting
  
• Use tools like Google Analytics, Google Search Console, and social media insights to track and measure performance.
• Provide regular reports on campaign performance, website traffic, and KPIs.
• Adjust strategies based on data insights and trends to improve results.
• Website Management
  
• Ensure website content is up-to-date and optimized for both desktop and mobile users.
• Collaborate with the development team to troubleshoot website issues and implement improvements.
• Analyze user behavior on the website and suggest changes to improve user experience and conversion rates.
• Brand Awareness & Engagement
  
• Increase brand visibility and engagement through creative digital marketing tactics.
• Build and nurture online communities to create customer loyalty and advocacy.Role & responsibilities

Preferred candidate profile

Perks and benefits