Sr. Director - Strategic Planning/ Research - Advertising Agency

- Must have 10 to 14 years of rich experience with an analytical bent of mind committed to delivering results in a multi-cultural environment, targeting multi-dimensional assignments in Consumer Insights | Market Research | Strategic Planning | Brand Communication

Typical responsibilities involve :

- Developing ideas and pinpointing business problems

- Pulse check of category, consumer & cultural trends

- Leading primary research & consumer immersions

- Analysing and interpreting a variety of information

- Expertise in qualitative and quantitative research

- Keeping up-to-date with cultural/social trends and customers- views and attitudes

- Undertaking qualitative research activities

- Making presentations to clients and agency staff

- Evaluating campaign effectiveness

- Advertising account planner need enthusiasm, stamina, determination and perseverance to succeed

Expertise in:
Strategy Development for Businesses
- Design Thinking
- Innovation Management
- New Product Development
- Brand Planning / Brand Management
- Consumer Behaviour
- Consumer Insights
- Qualitative Research & Analysis
- Ethnography
- Corporate Branding & Strategy
- New Brand Development
- Communication Strategy
- Market Assessment
- Trend-spotting
Product Testing

Key skills :

- Possessing confidence and good interpersonal skills

- Team working abilities

- Presentation and verbal communication skills

- Commercial awareness

- Creativity

- The ability to cope with pressure

- Effective analytical and organisational abilities