Senior Digital Marketing Specialist

Job Title: Senior Digital Marketing Specialist

Job Description:

We are seeking a Senior Digital Marketing Specialist with 3 - 5 years of experience in Performance Marketing, SEO, Lead Generation, Demand Generation and Content Management. The ideal candidate will have a proven track record in managing Google Ads, Bing Ads, and LinkedIn Ads campaigns, optimizing digital content, leveraging LinkedIn Sales Navigator for lead generation, and utilizing data-driven insights to enhance marketing performance.

Key Responsibilities:

• Plan, implement, and optimize Google Ads, Bing Ads, and LinkedIn Ads campaigns to maximize ROI.
• Develop and execute SEO strategies to improve search engine rankings.
• Maintain a content calendar and oversee digital content publishing.
• Track and analyse campaign performance using Google Analytics and Google Tag Manager.
• Conduct A/B testing to optimize ad creatives, landing pages, and targeting strategies.
• Utilize LinkedIn Sales Navigator for Profile lists, create catchy in mails for lead generation and outreach.
• Work with CMS platforms like Sitecore and Big commerce to create and manage content and Landing pages.
• Provide biweekly and monthly analytics reports on ads and organic traffic.
• Implement remarketing strategies to generate demand and nurture leads.
• Design and execute email campaigns using Pardot Account engagement marketing automation.
• Use Power BI for data visualization and reporting.
• Collaborate with cross-functional teams to drive digital marketing solutions.
• Ensure consistent and high-quality content authoring for brand messaging.
• Utilize Adobe suite for creative asset development.

Preferred Qualifications:

Bachelor s degree in marketing, Business, Communications, or a related field.

Minimum 3 years of experience in Digital Marketing, Google Ads, Bing Ads, LinkedIn Ads, and SEO.

Hands-on experience in CMS platforms like Sitecore for content and landing page management.

Strong proficiency in LinkedIn Sales Navigator for lead generation and outreach.

Strong analytical skills with experience in Google Analytics, Google Tag Manager, and A/B testing.

Excellent written and verbal communication skills for cross-functional collaboration.

Experience with Adobe Suite is a plus.

If you are a results-driven digital marketing professional with expertise in SEO, paid advertising, and lead generation, we encourage you to apply and join our dynamic team.