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Associate, Operations (Secondary research)
Gartner
posted 3d ago
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Job Description
About Gartner Digital Markets:
Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.
Gartner Digital Markets is the world s largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations Capterra, GetApp, Software Advice, and UpCity and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.
For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.
About this role:
Associate will be responsible for researching POCs and their contact information for potential clients/buyers to support GDM s PPC (pay per click) and PPL (pay per lead) business. Associate will support various GDM teams with buyer outreach including GSM Sales team, Advisor team, strategic outreach team and client success team.
The person will also be responsible for conducting secondary research to identify new point of contacts and software vendors for GDM s sales and advisor team to pursue.
What you will do:
The role requires a good mix of secondary research, and use of databases to identify quality buyer information to support the PPC and PPL business line of GDM. Including:
Validating buyer information and identifying new contact information to expand our PPL process. This requires searching for information about the buyer online e.g., LinkedIn, ZoomInfo, or looking for the website for the company they said they are with, etc.
Identifying most relevant leads for sales team to pursue to sell Gartner Digital Markets products
Conducting secondary research to identify different software by different vendors, along with their relevant POCs.
Creating company snapshots to enable sales reps to sell our offerings. Validating vendor s information, accurately identifying vendor s capabilities, and capturing key insights.
Vetting global vendors following Gartner s guidelines and decide to add a vendor on Gartner Digital Market s Catalog (Capterra.com, Softwareadvice.com, Getapp.com)
What you will need:
Secondary Research skills to identify the vendors, their product s offering and their relevant POCs.
0-1.5 years of experience into secondary Research
Highly proficient with web research
Basic understanding of technology and software.
Basic understanding of excel. Power BI/SQL knowledge is a differentiator.
Effective communication skills - both Written and Oral
Master s degree is required (MBA/PGDM preferred), Advanced degree is a plus.
Experience on using LinkedIn Sales Navigator, ZoomInfo, etc. is a plus
Who you are:
Comfortable with Software and IT terminologies, should have a basic understanding of technology industry.
Comfortable with conducting secondary research.
Able to take the conclusion out of large content.
Able to quickly move on to the next step in the project.
Consistently high achiever marked by perseverance, humility, and a positive outlook in the face of challenges.
Ability to work in a high performing team and take ownership of your work.
Improve the process on an on-going basis and prepare the best practices document.
#LI-MS7
Who are we?
What makes Gartner a great place to work?
What do we offer?
Ready to grow your career with Gartner? Join us.
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Employment Type: Full Time, Permanent
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Flexible timing
Monday to Friday
No travel
Day Shift
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