Digital Marketing Analyst

GEC Autonomous College, Bhubaneswar, is seeking a highly motivated and results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for designing and executing digital marketing campaigns. They will leverage a variety of digital platforms, including social media, SEO, SEM, email marketing, and content creation, to enhance awareness and generate interest in the college.

Key Responsibilities:

1. Digital Campaign Strategy:
• Plan, execute, and optimize digital marketing strategies to attract prospective students.
• Collaborate with the Admissions and Marketing teams to align digital campaigns with collegegoals.
2. Social Media Management:
• Create and manage content across various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to engage with prospective students.
• Monitor engagement metrics, analyse performance, and adjust strategies accordingly.
3. SEO and SEM:
• Perform SEO audits and implement on-page and off-page SEO strategies to increase organic search rankings.
• Develop and execute paid search campaigns (Google Ads, Bing Ads, etc.) to drive traffic and inquiries.
4. Email Marketing:
• Design, implement, and analyse email campaigns targeting prospective students, parents, and high school counsellors.
• Develop email drip campaigns to nurture leads through the admissions funnel.
5. Content Creation:
• Develop creative and compelling content, including blog posts, videos, graphics, and website copy to attract and inform prospective students.
• Collaborate with the design team to create marketing materials that align with the brand voice.
6. Analytics & Reporting:
• Use analytics tools (Google Analytics, social media insights, etc.) to track the performance of digital marketing campaigns.
• Provide regular reports on campaign performance and propose improvements based on data-driven insights.
7. Paid Advertising Management:
• Manage paid campaigns across platforms like Facebook Ads, Instagram Ads, Google Ads, and other digital ad networks.
• Monitor ad spend, ROI, and optimize campaigns to achieve cost-effective results.
8. Market Research & Trends:
• Stay up to date with digital marketing trends, tools, and best practices in the education industry.
• Conduct market research to understand prospective student behaviour and preferences.

Qualifications:

• Bachelors degree in Marketing, Communications, Business, or related field.
• Proven experience in digital marketing, particularly in higher education or related industries.
• Strong knowledge of SEO, SEM, social media platforms, and digital advertising.
• Proficiency in using analytics tools (Google Analytics, Facebook Insights, etc.).
• Excellent written and verbal communication skills.
• Creative and strategic thinking with attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

• Experience with CRM systems.
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator, etc.) for basic content creation.
• Familiarity with marketing automation tools

Benefits:

• Competitive salary and benefits package.
• Opportunities for professional development and growth.
• A dynamic and collaborative work environment.

Interested candidates are advised to apply to appointment@gec.edu.in with their recent CV, photograph and certificates etc. within 7 days.