Upload Button Icon Add office photos
filter salaries All Filters

8 GALE Partners Jobs

Senior Associate, Programmatic

4-7 years

Bangalore / Bengaluru

3 vacancies

Senior Associate, Programmatic

GALE Partners

posted 30d ago

Job Role Insights

Flexible timing

Job Description

Sr Associate, Programmatic

Bengaluru, Karnataka, India


We are looking for a Sr. Associate who can manage Programmatic campaign performance and the capability to dig into the data and define how to make the Programmatic campaign successful.


About us


GALE helps brands solve complex challenges through our integrated consultancy and agency offering. Headquartered in New York with offices in Toronto, Singapore and Bangalore, our teams are connected by a set of core values that inform everything we do, from how we hire to how we work together: values like Everyone Matters, No Silos, and Masters of Our Craft.

If youre driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you.


Who you are.


  • Minimum 4-7 years of hands-on experience in campaign management and planning with thorough knowledge of campaign management and programmatic trading, including creative upload, tagging, various targeting tactics, monitoring campaign pacing and performance/KPI deliverables.
  • Deep knowledge of programmatic buying models (RTB, PMP), targeting options (audience segments, contextual targeting), bidding strategies (automated vs. manual bidding), and campaign optimization techniques.
  • Advance level experience working on channels like Display, Native, Video, YouTube, and CTV advertising. Understanding of all existing and new ad formats available on these channels is a plus.
  • Advance level experience working on more than one Programmatic media buying platforms/ DSPs (DV360, TTD, Amazon DSP, etc.,).
  • Should be conversant with Ad Verifications platforms used in Programmatic like IAS, Double Verify, etc.,
  • Technical understanding of tags and pixels including understanding of tag anatomy, wrapping tags, and setting up macros.
  • Knowledge of the programmatic buying process, with experience in setting up PMP and PG deals on the platform.
  • Experience working with analytics tools (GA4, Adobe, MMPs, etc.).
  • Strong quantitative and analytical skills.
  • Proactive, self-starter, capable of setting goals and reporting progress against them.
  • Problem solving and attention to detail in a multi-tasking, fast-paced business environment.
  • Team player & strong communication skills.
  • Be confident in analyzing and acting on marketing data.

Education

  • Degree in a STEM field (Science, Technology, Engineering or Math).

What you will do


  • Set up, traffic & manage programmatic buys across multiple demand-side platforms.
  • Campaign planning and creation within DSPs, data onboarding, A/B testing and experiments setup, rotation setup, tracking implementation, foresight in campaign structure to prepare for optimizations and success, setting bid strategies, etc.
  • Manage pacing and evaluate performance to ensure KPI delivery, identify & implement optimizations, proactively make recommendations & provide campaign insights and evaluating at detailed levels including geographic areas, audiences, and content.
  • Evaluate and deliver actionable audience insights and optimization-based insights per the cadence needed to enhance campaign strategy/goals.
  • Understand how to manage different kinds of goals and requirements (awareness, cost per action (CPA), viewability, brand safety).
  • Work closely with Media Planning teams to provide ROI-driving insights and recommendations.
  • Understand how programmatic fits within a media plan/objective to develop/execute successful strategies.
  • Contribute to best practice documentation and offer insights on how to improve campaign effectiveness.
  • Coordinate with creative team, product team and technology team to drive online campaigns.

Employment Type: Full Time, Permanent

Read full job description

Prepare for Senior Associate roles with real interview advice

People are getting interviews at GALE Partners through

(based on 2 GALE Partners interviews)
Campus Placement
Job Portal
50%
50%
Low Confidence
?
Low Confidence means the data is based on a small number of responses received from the candidates.

What people at GALE Partners are saying

4.0
 Rating based on 1 Senior Associate review

Likes

Good projects nice people

Dislikes

No work life balance, over smart managers

Read 1 review

Senior Associate salary at GALE Partners

reported by 5 employees with 3-7 years exp.
₹21 L/yr - ₹26 L/yr
145% more than the average Senior Associate Salary in India
View more details

What GALE Partners employees are saying about work life

based on 19 employees
62%
100%
73%
100%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

GALE Partners Benefits

Health Insurance
Cafeteria
Work From Home
Free Transport
Child care
Gymnasium +6 more
View more benefits

Compare GALE Partners with

McKinsey & Company

3.9
Compare

BCG

3.8
Compare

Bain & Company

3.8
Compare

Accenture

3.9
Compare

Deloitte

3.8
Compare

KPMG India

3.5
Compare

PwC

3.4
Compare

Ernst & Young

3.5
Compare

IBM

4.1
Compare

Capgemini

3.8
Compare

Wipro

3.7
Compare

HGS

3.9
Compare

G4S

4.0
Compare

SGS

3.9
Compare

R.R. Donnelley

4.0
Compare

Iris Software

4.1
Compare

Trent

4.0
Compare

Intertek

3.8
Compare

Nielsen

3.7
Compare

Epsilon

4.0
Compare

Similar Jobs for you

Manager at Staffing And Legal Samadhann India

Hyderabad / Secunderabad, Pune + 4

4-9 Yrs

₹ 8-16 LPA

Quality Analyst at Isocrates

Mysuru / Mysore

4-7 Yrs

₹ 4-7 LPA

Operations at IPG Mediabrands

Pune

1-6 Yrs

₹ 5-12 LPA

Analyst at Omnicom Media Group

Hyderabad / Secunderabad, Chennai + 1

2-4 Yrs

₹ 5-8 LPA

Senior Associate at GALE Partners

Bangalore / Bengaluru

4-6 Yrs

₹ 8-14 LPA

Senior Associate at TopHire.co

Pune

2-7 Yrs

Not Disclosed

Associate Manager at Aptita

2-5 Yrs

₹ 8-9 LPA

Manager at Sigmond Morgan IT Solutions Private Limited

Mumbai

4-6 Yrs

₹ 7-10 LPA

Manager at TopHire.co

2-6 Yrs

₹ 9-12 LPA

Operations at Staffing & Legal Samadhann India

Gurgaon / Gurugram, Bangalore / Bengaluru

8-10 Yrs

₹ 8-12 LPA

Senior Associate, Programmatic

4-7 Yrs

Bangalore / Bengaluru

30d ago·via naukri.com

Manager, Paid Search

9-11 Yrs

Bangalore / Bengaluru

14d ago·via naukri.com

Senior Associate, Ad Ops & Ad Tech

3-6 Yrs

Bangalore / Bengaluru

1mon ago·via naukri.com

Senior Associate, Paid Search

3-7 Yrs

Bangalore / Bengaluru

1mon ago·via naukri.com

Associate Manager, Media Analytics

7-12 Yrs

Bangalore / Bengaluru

1mon ago·via naukri.com

GALE - Senior Associate - Programmatic Campaign Management (4-6 yrs)

4-6 Yrs

Bangalore / Bengaluru

2mon ago·via iimjobs.com

Senior Associate, Programmatic

4-6 Yrs

Bangalore / Bengaluru

3mon ago·via naukri.com

Senior Associate, Functional Quality Assurance

4-7 Yrs

Bangalore / Bengaluru

5mon ago·via naukri.com
write
Share an Interview