Develop and implement strategic B2B marketing plans to drive lead generation and customer acquisition Create and manage compelling marketing campaigns across digital channels (SEO, SEM, email, social media) Collaborate with sales and product teams to ensure cohesive marketing strategies and messaging Analyze market trends, customer needs, and competitive positioning to inform marketing strategies Track, measure, and report on the performance of marketing campaigns, providing actionable insights for optimization Manage content creation, including whitepapers, case studies, webinars, and blog posts Foster relationships with industry influencers and partners to amplify our brand presence