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19 G2.com Jobs
Content Marketing Specialist
G2.com
posted 5mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
G2 is looking for a Content Marketing Specialist, responsible for writing different long-form content formats on the Learn Hub and G2.com, reviewing and providing in-depth feedback to their peers content pieces, and optimizing their content based on best SEO practices. This individual will have a strong writing background, preferably in tech, IT, or SaaS, as well as the ability to continuously hit deadlines, and a passion for how content can achieve business goals. They will report to a Content Marketing Manager.
In This Role, You Will:
- Based on the assigned software categories, conduct a thorough research and competitive analysis to understand the current content coverage. Identify content gaps in different funnel stages (Top, Middle and Bottom) and the target keywords/topics. Based on the above, plan and write high-quality, competitive content.
- Efficiently write and publish 4-6 articles a month, each article averaging about 2,000-3,000 words in length, on a variety of technical topics. Independently manage your writing process from start to finish.
- Optimize content for search engines and lead generation purposes; stay up-to-date on SEO and on-page optimization best practices. Include and create relevant multimedia content within the articles.
- Provide in-depth peer reviews for your colleagues content, including competitive analysis and design check.
- Keep a track of performance metrics (e.g. traffic, engagement, etc.) for your content pieces and understand what s working and what s not working.
- Regularly promote your content on a variety of social media platforms
- Bring and share your ideas and learnings with manager/team members to support content experimentation.
Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don t check all the boxes in the job description, we encourage you to apply anyway.
- A passion for and a strong understanding of the industry and our business mission.
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of the Learning Hub.
- Expert grasp on AP style editorial standards and American English.
- Excellent organizational skills to work independently and manage projects with many moving parts.
- Ability to manage tight deadlines.
- 1-3 years of content marketing and content creation experience.
Preferred experience :
- At least 5 published articles, ideally in the SaaS, IT, marketing, or tech spaces.
- Demonstrated background in writing for SEO.
- Basic graphic design knowledge.
- Understanding of content management systems, HubSpot preferred.
- Experience using SEO research tools, such as SEMrush and Ahrefs.
- Bachelor s degree in marketing, communication, journalism, or similar.
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Content Marketing Specialist roles with real interview advice
What people at G2.com are saying
Rating based on 1 Content Marketing Specialist
review
Anonymous · Content, Editorial & Journalism
in Bangalore / Bengaluru
Likes
Everything from the work to the company culture.
- Salary - Good
+6 more
Dislikes
Nothing to dislike as of yet.
Content Marketing Specialist salary at G2.com
reported by
3
employees
with 3-5
years exp.
₹7
L/yr - ₹9.5
L/yr
67%
more
than the average Content Marketing Specialist Salary in India
View more details
What G2.com employees are saying about work life
based on 17 employees
Flexible timing
Monday to Friday
No travel
Day Shift
G2.com Benefits
View more benefits
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