5-7 years
Manager - Brand Marketing - Online Matchmaking Platform - IIM/ISB/SP Jain/MDI (5-7 yrs)
FxConsulting
posted 12d ago
Key skills for the job
Designation : Manager - Brand Marketing
Overview :
- What Google is to search, Shaadi.com is to Online Matchmaking.
- In India, Shaadi.com pretty much defines the category and the Brand Marketing team ensures that this love & recall for the brand only grows with time.
- Role - Brand Manager will be primarily responsible for looking after top-of-funnel business growth & brand development in India markets.
- The role requires extensive collaboration with internal teams (Product, Digital Marketing, Sales) & external partners (Creative & Media Agency).
- Must have the ability to judge creative work with the lens of efficacy and memorability.
- The most valuable traits we are looking for in this role are:
- Ownership- You will be the sole owner for brand and performance metrics in your markets and will be expected to demonstrate an owner's mind-set.
- Creativity - You will need to think laterally and deeply to come up with solutions that create marketing benchmarks.
- Frugality - Low cost/effort - high impact orientation.
- Velocity - You will be expected to deliver results in a fast paced, operationally intensive, and rapidly changing environment.
- Strategy & business orientation - Ability to think through market dynamics, market shares, SOV, TOMA, Rule of 3, Network effects, brand architectures, and various other drivers of business.
- High comfort with data and analytic/graphing tools.
What you will do in this role:
- Directly drive metrics like Customer Acquisition, Search volumes, SOV, SOE and brand metrics such as
- Awareness, Consideration & Affinity.
- Influence metrics like Revenue, Engagement and Retention.
- Work on new ad campaigns with the creative agency.
- Work with the media agency to schedule & execute media plans.
- Evaluate campaign performance at a market / segment level.
- Weekly reviews & monthly planning discussions with the leadership team.
What you should have:
- At least 5+ years of brand marketing experience in consumer tech company.
- MBA from IIM/ISB/SP Jain.
- Experience in dealing with Creative & Media Agencies.
- Experience in executing a 360-degree campaign.
- Experience in building AOPs & Go-to-Market strategies for new products.
- Brownie Points
- Advertising & Promotion spends management.
- PR & Social Media knowledge.
- Presentation skills
Functional Areas: Other
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