Digital Marketing Manager

Role & responsibilities:

• Campaign Strategy & Execution:

○ Develop and implement digital marketing campaigns across various platforms (social media, Google Ads, etc.).

○ Create tailored marketing plans for different platforms based on consumer preferences, demographics, and behavior.

○ Execute paid advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Google Ads.

• Market Research & Consumer Insights:

○ Conduct detailed market research to understand target audiences, competitive landscape, and industry trends.

○ Analyze consumer behavior and trends to drive insights for campaign optimization.

• Platform-Specific Planning:

○ Design platform-specific content and engagement strategies that resonate with the target audience.

○ Create customer personas and map out the customer journey to ensure content is tailored to each stage.

• KPI Tracking & Optimization:

○ Monitor, analyze, and report on campaign performance across all digital channels.

○ Track key performance indicators (KPIs) to measure campaign success and identify areas for improvement.

○ Provide actionable insights and optimize campaigns based on data to maximize ROI.

• Collaboration & Reporting:

○ Collaborate with internal teams (design, content, and sales) to ensure campaign consistency and alignment with broader marketing goals.

○ Prepare and present regular reports to leadership on campaign performance and growth metrics.

Preferred candidate profile

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with automation tools (e.g., HubSpot, Marketo, etc.) is a plus.

Perks and benefits

• Competitive salary and benefits package.
• A dynamic and collaborative work environment.
• Opportunities for professional growth and development.