Digital Marketing Executive

Key Responsibilities:

• Digital Marketing Strategy:
• Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
• Conduct market research and competitor analysis to identify opportunities and optimize strategies.
• Content Marketing:
• Create high-quality, engaging content, including blog posts, articles, social media posts, and email newsletters.
• Optimize content for search engines (SEO) to improve organic visibility.
• Social Media Marketing:
• Manage social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn) to build brand awareness and engage with the target audience.
• Develop and execute social media campaigns to drive traffic and conversions.
• Search Engine Optimization (SEO):
• Optimize website content and structure to improve search engine rankings.
• Conduct keyword research and implement on-page and off-page SEO techniques.
• Pay-Per-Click (PPC) Advertising:
• Manage and optimize PPC campaigns (e.g., Google Ads, social media ads) to generate leads and drive sales.
• Track and analyze campaign performance to maximize ROI.
• Email Marketing:
• Create and send targeted email campaigns to nurture leads and drive customer retention.
• Analyze email campaign performance and make data-driven improvements.
• Analytics and Reporting:
• Track and analyze key metrics (e.g., website traffic, social media engagement, conversion rates) to measure campaign effectiveness.
• Generate regular reports to communicate insights and recommendations to stakeholders.

Required Skills and Qualifications:

• Bachelor's degree in marketing, advertising, or a related field.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in SEO, PPC, social media marketing, and email marketing.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Experience with digital marketing tools (e.g., Google Analytics, Google Ads, social media management tools).
• Ability to stay up-to-date with the latest digital marketing trends.