Digital Marketing Executive

Roles and Responsibilities

• Develop and execute digital marketing campaigns that align with business goals.
• Should have creative designing & art knowledge to create effective campaigns.
• Manage and optimize company websites, ensuring content is current, engaging, and SEO-friendly.
• Utilize a variety of digital marketing tools and platforms to enhance online presence and customer engagement.
• Plan and manage paid digital advertising campaigns, including Google Ads, Meta Ads, social media Ads, and display advertising.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Collaborate with the design team to create visually appealing and effective marketing materials
• Manage social media accounts including content creation, scheduling, and community engagement.
• Implement email marketing campaigns, including list segmentation, A/B testing, and performance analysis.
• Stay up-to-date with the latest digital marketing trends and technologies.

Qualification required

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 1 - 2 years of experience in digital marketing, with a portfolio of successful campaigns.
• Experience to work in Educational Institutions.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Meta Ads, Facebook Ads Manager, and SEO tools.
• Strong understanding of current trends and online marketing concepts, strategies, and best practices.
• Excellent written and verbal communication skills.
• Creative mindset with strong analytical abilities.
• Ability to work independently and as part of a team.
• Detail-oriented with strong organizational skills.

Skills required

• SEO, Semrush, Screaming Frog, WordPress, Backlink, Page Speed Insights, iwebchck, SEM, Content Creation, Keyword Analysis, Pay Per Clicks, Google Analytics, Meta Ads, Product Market Research, Google Ads, Online branding, Communication skills, Social Media marketing, blog writing.