Manager - Social Media (4-9 yrs)

Job Description:

- Community Creation & Management through all social media platforms and online sites e.g Quora, Reddit, Wiki how, etc.

- Social Media Listening/ Monitoring (Using relevant tools for same)

- Designing and implementing social media strategy to align with business goals

- Keep a tab on the daily trends and content, and accordingly update the team about the same.

- Setting specific objectives and reporting on ROI

- Perform research on current benchmark trends and Audience Analysis for brands.

- Generate, edit, publish, and share engaging content daily (e.g., original text, photos, videos, and news)

- Monitor SEO and web traffic metrics

- Managing IMPM - Instant Messaging Platform Marketing

- Suggest and implement new features to develop brand awareness, like promotions and competitions

- Stay up to date with current technologies and trends in social media, design tools and applications

- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

- Communicate with followers, respond to queries in a timely manner and monitor customer reviews

- Oversee social media accounts' design (e.g., Facebook timeline cover, profile pictures and blog layout)

- Analysing running campaigns

- Define KPIs and KRAs for social media campaigns

- Analyse customer expectations according to past social media activity

- Establish relationships with social media influencers to develop a strong network

- Ensure brand consistency in copy through tone, voice, and terminology

- Create actionable plans to both grow and maintain followers Mainly for the BIG 4 social media platforms i.e Twitter, Facebook, Instagram, YouTube, and then the other platforms LinkedIn, Reddit, Quora, Pinterest, etc.

- Communicate effectively to all stakeholders including senior management and content developers

- Analysing data to determine whether social media campaigns have achieved their objectives

- Generate reports as per the client and management's requirements.

- Understand client requirements and work on the deliverables accordingly.

- Should be able to drive the narrative of the campaign through the dissemination process.

Requirement:

- Socially sound and experienced in using social media platforms.

- Has to be an excellent leader and should possess good oral and written skills to communicate.

- Should have a good command of Marathi & English Language.

- Ability to make quick and accurate decisions.

- Should possess on-time updating and reporting skills

- Good time management and organizational skills

- Hands-on experience with any Task Management Software like Asana and Wrike